The Canadian toy company has embarked on a successful journey with Latham Gaines, inventor of Nitro Grinders. Canadian toy company Tech 4 Kids has revealed that some of its “very biggest and most important projects” are coming ...
Tags: toy businesses, Toys
83 finalists will now be whittled down to the winners in 12 categories, to be announced at the Toy of the Year Awards in February 2015. The Toy Industry Association has revealed the 83 finalists for the 2015 Toy of the Year Awards. ...
LEGO and Barbie take the top spots on boys' and girls' lists of the most favoured toy licences this year. Barbie and LEGO have been named the most popular toy licences among British children, according to results of a new survey by LIMA. ...
The vehicle is a working replica of the Hot Wheels Star Wars Darth Vader die-cast car. When it comes to the San Diego Comic-Con, things are rarely done by halves. Just take a look at this life-sized working replica of Mattel’s ...
Barbie and Hot Wheels in association with Hamleys is hosting first of its kind fashion show at the Lakmé Fashion Week Winter/Festive 2014, where 20 kids aged between 6-12 years from across India will get a chance to walk the LFW ramp ...
Tags: LFW, Fashion Show, Apparel
The Lakme Fashion Week has seen models and Bollywood stars walking the ramp, but this time even children will join them for a special show. World’s famous toy shops – Hamley’s and Mattel – will host the first ...
Tags: Kids Fashion Show, Apparel, Accessories
Deal now covers the Batman v Superman: Dawn of Justice film in 2016 as well as the Justice League movie and Arrow and Flash TV shows. Warner Bros Consumer Products has extended a deal with Mattel for toy lines based around DC Comics' ...
Tags: Toys, Batman toy, Superman toy
Team Hot Wheels Origin of Awesome launches initially with a 22-minute episode. Mattel has launched a new adventure-comedy animation based on its popular Hot Wheels brand. Team Hot Wheels Origin of Awesome launches initially with a ...
Tags: Mattel, Hot Wheels Animation
US toy firm has seen net sales drop five per cent with a reported $11.2 million net loss. Mattel is optimistic that its new brands and launches will help drive business for 'this year and many years to come,' following disappointing ...
Tags: Toys
LEGO House, Hot Wheels Homer cars and guest stars figure range heading to retail to mark the milestone. Twentieth Century Fox Consumer Products has detailed a range of toy and collectibles partnerships to celebrate The Simpsons' 25th ...
Tags: Toys, plush dolls, blown inflatables Toys
So long, Hot Wheels. You just got lapped by toy race-car company Anki, which showcased its iPhone-controlled car game at Apple's developers conference in June. At the International CES gadget show in Las Vegas this week, Anki gave onlookers ...
Tags: Anki, iPhone-controlled car game, Anki Drive, toy race-car
Never mind girls and boys—adults who refuse to grow up are being increasingly targeted by a toy industry promoting adolescence as a lifestyle choice, say industry watchers. Among the "Smart-Tech" toys at this week's Hong Kong Toys & ...
Tags: toy industry, "Smart-Tech"toys, Hong Kong Toys&Games Fair, kidults
A range of fully loaded action vehicle toys are screeching to retail this summer. ToyNews takes a look at some of the coolest R/C and die-cast products to command land, water and air. Mattel - 01628 500 000 Mattel unveils a ...
Tags: Toys, Turbo Toys, Vehicles with Velocity
Attendees "loved the play zone" at Mums Show Live last weekend. Play advice and toy review site Good Toy Guide enjoyed a busy stand at Mums Show Live last weekend. Parents and children flocked to the company's play zone between May 16th ...
A toy is any item that can be used for play. Toys are generally played with by children and pets. Playing with toys is an enjoyable means of training the young for life in society. Different materials are used to make toys enjoyable to both ...