Because the only skin that should be extra crispy this summer is on your fried chicken, Kentucky Fried Chicken has produced an exclusive, limited run of Extra Crispy fried chicken-scented sunscreen. For those who want to make the most of ...
The sticker collection launch will be backed by a heavy-weight marketing campaign, including covermount sampling with the My Little Pony Magazine. Collectables company Panini has teamed with global toy maker Hasbro for the launch of a new ...
Tags: Hasbro, Panini, Pony stickers
Coca-Cola South Pacific has launched its Powerade 2016 Rio Olympics marketing campaign. Powerade first debuted at the 1992 Barcelona Olympics and has a 24 year cross-promotional relationship with the Olympic Games. The ...
Tags: Coca-Cola, Rio Olympics
Warrnambool Cheese and Butter (WCB) is promoting its Coon cheese brand with a new, large-scale marketing campaign. The campaign will run across TV, print and digital media. It focuses on the heritage of the brand and its everyday use by ...
Tags: Warrnambool Cheese, toastie, childhood
Jim Beam, a bourbon whiskey brand produced by Beam Suntory, has launched new global packaging redesign for its entire portfolio. The global packaging upgrade marks the first time changes to the bourbon bottle in decades and comes after ...
Tags: Jim Beam, Packaging Redesign
Kirsty’s and Kids’ Kitchen has appointed Cheshire based PR and marketing specialists, The Source Partnership, to help drive sales and boost market share in the sector. The six figure budget will include both online and offline ...
Tags: Kirsty's and Kids'Kitchen, Appointment, PR, The Source Partnership
Get Silly Ice Cream has entered into a strategic partnership with BIG DRUM Engineering GmbH to create a global marketing campaign that will expand the international markets of both companies. Get Silly Ice Cream in conjunction with Kemps ...
Tags: Ice Cream, filling machines
Get Silly Ice Cream has entered into a strategic partnership with BIG DRUM Engineering to create a global marketing campaign to expand into international markets of both companies. Get Silly Ice Cream in conjunction with Kemps LLC, a ...
US consumer watchdog the Federal Trade Commission (FTC) has filed a lawsuit against Volkswagen for deceiving consumers with illegal devices in its cars. FTC said the German carmaker had carried out false advertising campaign to promote ...
Tags: FTC, Federal Trade Commison, Volkswagen, Illegal emission devices
The Jalisco region of Mexico is known for its mariachi music, handcrafted art, and as the birthplace of Estrella Jalisco beer. Starting this month, the refreshing, light-flavored pilsner from Guadalajara, Jalisco will be available in the ...
Tags: Jalisco, Mexico, Estrella Jalisco Beer
Coca-Cola South Pacific is now selling a new flavour of Fanta in Australia, ‘Strawberry Sherbet Fizz’. The drink is described as fruity with “extra tingles”. It will only be sold for one year. Strawberry ...
Tags: Coca-Cola, Strawberry Sherbet Fizz
Tempur Sealy has recently introduced Cocoon by Sealy, the company's new offering in the below-$1,000 e-commerce space. Made with the high-quality materials that consumers expect from Sealy, Cocoon by Sealy is sold exclusively online at ...
Tags: Tempur Sealy, Cocoon
The European Union (EU) is to set aside the equivalent of approximately AUD$365 million annually to promote healthy eating to school children. Meanwhile, Australian governments are lagging behind. Approved last Tuesday 8 March 2016, ...
Tags: EU, School children, Milk
The TV spot will be part of a wider marketing campaign for the new line that will also cover print with a full Kids' Football Magazine drive and social media promotions. FC Barcelona’s Lionel Messi has teamed with Flair for a new TV ...
Tags: Flair, Lionel messi, FC barcelona, Footbubbles
A representative body for Australian apple and pear growers is finding success with a new marketing campaign encouraging consumers to eat hail-damaged pears. Called “Hailstorm Heroes”, Apple and Pear Australia Limited are ...
Tags: apple growers, pear growers