CIOs across Europe are predicting their IT budgets will increase by an average of 2% in 2013, despite the downturn. But investment on capital projects will slow, as operational spending assumes higher proportion of the IT budget, research ...
Tags: IT Budgets, Despite Downturn, capital projects, CIO
CIOs will increasingly have to share their control of IT budgets with marketing departments as customer relationship management (CRM) software is becoming critical to customer retention. Mac Scott, associate director in KPMG’s CIO ...
Tags: CIOs, control, IT budgets
Salesforce has unveiled its latest product in the public cloud market. Salesforce wants marketing departments to use the cloud - which it calls Marketing Cloud-to seek out and listen to its target audience, and tailor their marketing ...
Finnish food group Raisio is to cut jobs in its domestic market as reshapes the business to lower costs and make it more efficient. The company said the streamlining would affect 56 staff. Raisio's domestic consumer foods business will ...
Tags: jobs, food group, food
Sustainability enjoys an interesting position in today's fashion industry.It has become a ubiquitous and especially vague term used by designers,brands,marketing departments and manufacturers.But what does it actually mean?And,more ...
Tags: sustainability, denim, cotton
"I don't think IT realizes how much the way we live life as individuals has completely permeated the enterprise,"says Margaret Dawson,vice president of product management at Symform."This is happening whether you want it to or not." ...
Tags: Shadow IT, Symform, survey, rogue cloud use
IT and marketing departments must work better together to maximise the impact of campaigns, especially those involving social media, according to research. The latest Social Media Revenues Forecast report from analyst Gartner suggests ...
Tags: IT, Social Media, revenues, marketing departments
Toshiba has dropped the idea of running a 'National No prtint Day' in the US, following a backlash from the paper and printing industry. International printing and paper lobby group Two Sides accused Toshiba of 'greenwashing' following ...
Tags: Toshiba, No Print Day, Campaign, Greenwashing, backlash
International printing and paper lobby group Two Sides has accused Toshiba of 'greenwashing' following the company's announcement in the US to declare October 23, 2012, as 'National No-Print Day'. On this day Toshiba proposes to "raise ...