International sandwich chain Subway is said to be preparing for a major rebrand in mid-2016. The rebrand has not been officially confirmed by Subway but sources have indicated that its logo, uniforms and stores could all be changing. ...
Leading U.S. LED manufacturer Cree announced earlier this month, it will be rebranding its power and RF business as Wolfspeed. In an exclusive interview with LEDinside analyst and assistant manager Joanne Wu, Cree co-founder and CTO John ...
Tags: Cree, Wolfspeed, RF and power business, Market Branding
The multinational food and beverage company’s award recognises the supplier who has played a significant role in helping Nestlé achieve its aims throughout the year and delivering a service beyond expectations. DS Smith has ...
Scholle Chemical has announced the launch of a major rebranding effort and will now be known as Alchemix Corporation. For nearly 70 years, the Scholle Chemical business has been a mainstay in nitrocellulose solutions, specialty chemical ...
Tags: Adhesives, Chemical business, Construction
Cornwall based pasty maker Warrens Bakery has received £1.6m funding from Santander’s Breakthrough Programme to rebrand and expand its retail activities in the West Country and beyond. This comes amidst fears that the Cornish ...
Tags: cakes, scones, sweet bakery products, Agriculture
Pasty maker Warrens Bakery has secured funding from Santander UK to rebrand and expand its retail activities in the West Country and beyond. The £1.6m funding from Santander's Breakthrough Programme will be used in the refurbishment ...
Tags: cakes, scones, sweet bakery products, Agriculture
The rebrand sees a new design for the products within his Mount Purious Raw Skincare range. Good Day Organics launched in 2014, supplying skincare products made from certified organic ingredients. Chris O’Grady, director at Good ...
Tags: Elanders, Skincare Range
Major furniture supplier Furniture Link International, owner of the UK brand Wilkinsons Furniture, has rebranded its business to VIDA Living. Group MD Niall Wogan says: “As we were able to more clearly define our business and its ...
Tags: Wilkinsons Furniture, VIDA Living, Furniture
Beats co-founder Jimmy Iovine has offered another hint his new employers at Apple may be close to launching a dedicated streaming service. Iovine, who sold the headphone and streaming company to Apple for $3 billion (around £1.9bn) ...
Tags: Apple, Consumer Electronics
For most new products it is hard enough persuading consumers to notice the product, let alone try it, become loyal to it, or start recommending it to friends and family. In the fleeting half-second between a shopper noticing a new product ...
Tags: repeat purchase rates, taste, Agriculture
TORONTO — Cervus Equipment has purchased Peterbilt Ontario Truck Centres (POTC) for about $25.5 million and will rebrand its newly acquired dealerships, Cervus Equipment Peterbilt. The Calgary-based company provides industrial, ...
Tags: Cervus, POTC, Auto Parts
The partnership will also support the water brand’s packaging refresh; celebrating Harrogate’s heritage and highlighting its credentials as the original British bottled water. As part of its partnership with the England and ...
Tags: Harrogate, Official Water, England Cricket
Spring is officially here! Yes, the 2014 spring equinox (vernal equinox to those of you outside the Northern Hemisphere) began on March 20 at 12:57 p.m EST. But with the launch of the Auto Care Association (ACA) comes another rebirth -- ...
Tags: Auto Parts, Auto Care
Velcro brand fans can expect to see new consumer packaging for their favorite hook and loop fasteners in the next few weeks as the company rolls out its new color scheme, branding and logo to retail partners across the country. Marking ...
Last July, Beerenberg did something radical. It changed its labels. And you're thinking, "Radical?" Well, Beerenberg jams, condiments and sauces have looked the same for 40 years. In the six months that followed, Beerenberg sales ...
Tags: Beerenberg, labels, Packaging&Printing