“Licensing provides a route for retailers to both differentiate themselves from their competition and to reinvigorate product categories,” says Jessica Blue, event director of Brand Licensing Europe. “Licensing is becoming ...
Tags: Toys, Licensing, creative concepts
Austrade is giving Australian manufacturers an outstanding opportunity to promote themselves nationally and internationally through its innovative new Building Brand Australia Program. Building Brand Australia is the Australian ...
The first toys based on Woolly and Tig will hit shelves in July 2013. And master toy licensee Golden Bear says the full launch will happen in autumn/winter. But the toys are so sought after that parents have already resorted to making ...
Tags: toys, Woolly and Tig, July 2013
Warner Bros.Consumer Products(WBCP)returns to Brand Licensing Europe 2012 with a showcase of some of today's hottest properties,including tentpole films,"The Hobbit:An Unexpected Journey"(December 2012)and"Man of Steel"(June 2013). WBCP ...
Tags: WBCP, Man of Steel, TV Mania
41 Entertainment(41e)announced that it has secured a strong list of major licensees in all key categories in advance of the Brand Licensing show in London for PAC-MAN and the Ghostly Adventures property which will be represented at the ...
Tags: 41 Entertainment, Brand Licensing, PAC-MAN, Ghostly Adventures
Giftionery Taipei is Taiwan's largest dedicated gifts event. This show stages a full spectrum of eye-catching innovative and trendy products this spring. The current total of about 400 exhibitors with about 590 booths on display show the ...
Tags: Gift