The natural fruit juice based energy drink is backed by Malaysian entrepreneur Tony Fernandes (owner of QPR Football Club, Caterham F1 Team and CEO of Air Asia). The range consists of two flavours: EQ8 Orange & Passion Fruit; and EQ8 ...
Tags: fruit juice Packaging, Packaging
The Competition Commission of India (CCI) has approved Warren Buffett's Berkshire Hathaway and 3G Capital proposed acquisition of American food company HJ Heinz. CCI said that the transaction is not likely to have any adverse effect on ...
Tags: Berkshire Hathaway, 3G Capital's Acquisition, Agriculture
Going for the intense workout or even spending the healthy life is pretty much concerned with the strong mental and physical state. The basic consideration for getting good state in both of the aspects has a deeper association with the ...
Tags: BSN, manufacturing, supplements
Rexam Beverage Can is set to produce 33cl cans for Finnish original energy drink brand Battery at its new plant in Mäntsälä, Finland. The natural shape of the cans has been designed to resemble a battery and the ‘liquid ...
Tags: Rexam, Cans, Finnish Energy Drink
In broad strokes, health and wellness-related beverage products are seeing increased consumer penetration, while classic beverages-especially colas-are seeing consumer attrition. Specifically, functional ready-to-drink (RTD) beverages, ...
The Infiniti Red Bull Racing 2013 Formula One car has been unveiled at the team’s Milton Keynes base, revealing a new livery for the two cars to be piloted by triple World Champion Sebastian Vettel and Australian teammate Mark Webber. ...
Tags: Infiniti, Red Bull Racing, 2013 F1 Car
The redesign, which focuses on two lizards, comes as Britvic Soft Drinks is planning to launch the two-year-old brand in the UK market. The energy drink contains caffeine, guarana and ginseng and has been on trial in Norway since 2009. ...
Tags: Blue Marlin, packaging, packaging market
On these short winter days, some people might find themselves eyeing caffeinated energy drinks for a little boost. But perk up your ears: Emergency room visits for problems related to energy drinks have risen sharply, particularly for ...
Tags: caffeinated energy drinks, healthcare, drug related hospital emergency
Red Bull Racing motorsport director Dr Helmut Marko says he thinks the team’s number two driver, Mark Webber, can’t maintain winning form for a whole year and struggles with pressure. Marko shared his thoughts about Webber, ...
Tags: Red Bull, Racing motorsport director, Dr Helmut Marko, Mark Webber
A.C. Special Projects (ACSP) has supplied Brand Pilot Limited, a strategic marketing consultancy based in Oxford, UK, with a complete touring audio and lighting solution for the promotional stand used at race circuits across the UK ...
Tags: ACSP, Brand Pilot Limited, strategic marketing consultancy, Momentum
New social channels and the explosion of video content have opened up doors for brands to own the conversation with their audience and bypass traditional gatekeepers (and in the process save millions of dollars in ad spend). goviral ...
Tags: explosion of video content, audience, powerful luxury brands
UK - Capital Sound was recently approached by Trigger, Professor Green's tour manager, and Ben Ashbourn of Relentless Energy Drink promoter Vision Nine to supply an audio package for the Professor's last UK gig this year, before he heads ...
PTI Inspection Systems is displaying a range of packaging solutions, including packaging machinery and testing systems, at trade show Pack Expo in Chicago. The company's Packaging Systems business unit is introducing a new rotary form, ...
Tags: PTI Packaging Systems, Topak, PTI Inspection Systems, SmartPac, HVLD
Nurish Brands has announced the launch of its sweetened drink FEEL Natural Energy in recyclable Rexam 10.5oz cans. Global consumer packaging company Rexam's Sleek can has been selected by Nurish Brands as it offers the ideal portion size ...
Goddess Energy is all set to launch its functional beverage Flirt Energy Drink in a newly redesigned 12oz SLEEK can from Rexam, a global consumer packaging company. Developed for women, the new Flirt features zero calories, zero carbs and ...