‘Toy industry terrified of tablets’ has been a much-talked about subject of late, but our cover story this month explains why traditional toy companies shouldn’t be scared of embracing new technology. To be fair, the toy ...
Tags: Toy industry, Toy
The company behind Moshi Monsters says it will test out its next properties on tablets before launching toys. Mind Candy has already announced its ambition to become "a company that has franchises", and now its CEO Michael Acton Smith has ...
Tags: Toys, Candy toys
The growth of children's tablets is undeniable, apps are increasingly claiming kids' attention, and the Skylanders craze is spawning new launches from major entertainment brands. But traditional toy firms shouldn't fear new technology, ...
Tags: Toys, traditional toy
Mask-arade is offering ToyNews readers a 10 per cent discount. The offer is for first orders made by retailers, who simply have to mention ToyNews to take advantage of the discount. Mask-arade products include face masks and cut outs, ...
Tags: Toys, face masks
Moshi Monsters has generated its best sales results to date following the launch of Moshlings Series Six over Easter. Moshling sales tracked 15 per cent ahead of its previous best launch performance, while NPD data still shows the ...
Tags: Moshi Monsters, toys, toy sales
One quarter of UK children familiar with Moshi Monsters first experienced the brand via toys, new research suggests. Specialist youth research agency Dubit also found that 19 per cent of US kids played with the toys first, compared to 36 ...
Love it or hate it, technology in toys is here to stay – January's Toy Fair was testament to that. There's a growing market for app toys but it's a tricky path to navigate. We're still a few years off parents giving their ...
Children have played with toys from their favourite stories for decades, whether it's pretending to be super heroes or collecting Moshlings in real life – or while playing Moshi Monsters online. The difference now is that children ...
Tags: Toys, children toy
Vivid's Micro Moshi Series One toys have seen "fantastic" sales during their first month on sale. The Moshi Monsters property has maintained its number one position (NPD, 2013) with sales of core collectables and blind bags up 11 per ...
Tags: Micro toys, toys, core Moshi toy
Moshi Monsters has partnered with popular toy retailers to bring a range of exclusive Moshi Monsters digital codes to kids this Easter. From March 27th until April 21st this year, Argos will offer Moshi fans the chance to obtain an ...
Tags: Toy retailers, Toy, Toy Industry
Following the success of its UK winter tour last Christmas, Moshi Monsters Magic Choc is hitting the road with a tour of Smyths Toys Superstores throughout Ireland. Starting Monday, March 25th in Smyths Toys Superstores in Jervis St, ...
Tags: Moshi Monsters Magic Choc, Smyths Toys Superstores, company news
Vivid Imaginations is to donate all postal payments for its rare Snozzle Wobbleson Moshi Monster figure to Comic Relief. As a follow up to the forthcoming Snozzle Saturday swap day - which was set up by Vivid after a production scheduling ...
Tags: Snozzle Money, Comic Relief, Toys
The UK’s biggest independent toy chain's owner Gary Grant (middle) and his directors – and sons – Stuart (right) and Duncan (left), explain how the retailer is offering the traditional toy shop ideal on a national scale. ...
The toy industry should shout louder about new product launches in order to reap greater rewards, says Gary Grant. The owner of the UK's biggest independent toy chain The Entertainer says it works more closely with suppliers and licensors ...
Tags: toy industry, toy chain, toy
Vivid Imaginations will be holding a special 'Snozzle Saturday' after it was alerted to consumers' fruitless search for an ultra rare Series 5 Moshling. Vivid picked up on the missing Snozzle Wobbleson figure after fans posted across ...