Parents can submit photos, videos and comments with the dedicated hashtag to power Thomas along his virtual journey. Mattel has launched a new Thomas & Friends brand campaign in a bid to build momentum towards the arrival of The Great ...
Tags: Mattel, Thomas&friends, The Great Race, TeamThomas
Swarovski Optik North America, a subsidiary of the Austrian-based company, promoted Rob Lancellotti to the position of senior media relations specialist. In this new position, Rob will organize media relations and events for Swarovski ...
Tags: Swarovski Optik, Rob Lancellotti
Rebecca Oatley, managing director at Cherish PR, explains why toy firms should be open to using Virtual Reality technology when it comes to marketing their latest ranges. If you've dismissed Virtual Reality as too expensive, a passing fad ...
Tags: Rebecca Oatley, Cherish PR, Virtual Reality
Dave and Andrea Blunier embarked on a journey with their motorcycles to Rocky Point and struck gold. Dulce Dorado (duel-say) (duh-rah-doe) means "Sweet gold" in Spanish. An award-winning Reposado, infused with natural Arizona honey and ...
Tags: Dulce Dorado, Dave, Andrea Blunier, Rocky Point
Mondelez Australia is now selling Oreo Thins in Australian supermarkets. First introduced in the US and China in 2015, the biscuit is described as a thinner, crispier version of a traditional Oreo. Oreo Thins will be available in ...
Tags: Mondelez, Oreo Thins, Australia supermarkets
'We've heard great things about last year's FunFest event, so were delighted to be joining the line-up this year,'says Kids@Play. This year’s FunFest Blogger Summit has revealed is first two expo partners, with JCB Kids returning ...
Tags: JCB, FunFest Blogger Summit, JCB Kids
Laminam has acquired the Balabanovo factory in Russia Laminam has acquired a majority shareholding in the company “Laminam Rus” and in the ownership of the Balabanovo factory in Russia. The acquisition was signed on March ...
Tags: Laminam, Balabanovo Factory, Aquisition
Radio One presenter Matt Edmondson was on hand to showcase his latest gaming title, still currently in development among a crowd of game inventors and toy industry bods. Yoga, Cookies and cake topped the bill of last week’s Board ...
Tags: Coiledspring, Board Game Club, Yoga Spinner
The company's new branding and POS, which was first unveiled at London Toy Fair, will be available from July. Schleich has revealed it is increasing its retail support for 2016 with new branding and POS, as well as in-store activities. ...
Tags: Retail, Schleich, New branding
India based tea retail chain, Chai Point, in partnership with two companies, have introduced 100% biodegradable food boxes to replace the traditional plastic boxes and containers used for food deliveries. The firm said it has started ...
US-based food company General Mills is planning to more than double its organic acreage sourcing for ingredients, to reach its goal of 250,000 acres by 2019. The increase in acreage is to meet the growing demand for natural and organic ...
Tags: General Mills, Organic Acreage, Ingredients
Lee & Man Paper Manufacturing ,one of the containerboard manufacturers in China, announced its annual results for the twelve months ended 31 December 2015. During the period, the Group recorded a total sales volume of 5.44 million tons, a ...
Strongbow Hard Apple Ciders announced the launch of its latest television commercial campaign starring legendary actor Sir Patrick Stewart. The humorous new commercials will showcase Strongbow's award-winning range of flavors by poking ...
Tags: Strongbow, Television Commercial
Coca-Cola South Pacific is now selling a new line of ice tea in Australia called Fuze Tea. Described as an “aspirational iced tea offering” it will be positioned as a premium product within the ice tea category. The range ...
Shen Hao, former president of 21st Century Media Co. Ltd., was sentenced to four years in prison on Thursday for blackmailing companies by threatening negative coverage. Shen was convicted of extortion and forced transactions, among other ...