Colorado Trading & Clothing Company announced that it has rebranded the organization as Active Fashion Group. Rooted in almost two decades of experience in the market, Active Fashion Group will serve as the umbrella brand for well-known ...
Tags: Colorado Trading, Apparel
Specialty bedding producer Dormeo Octaspring is rebranding itself as Dormeo N.A. in a move to better reflect its commitment to North American retailers and to U.S. manufacturing, the company said. Along with the new name and a logo ...
Tags: Dormeo Octaspring, Dormeo N.A., rebrand, logo change
Intel has removed eccentric programmer and former fugitive John McAfee’s name from the eponymous security company it bought for $7.6 billion in 2010. Intel Chief executive Brian Kryanich announced the rebranding of McAfee yesterday ...
Tags: Intel, McAfee Rebrand
Bridgestone Retail Operations LLC (BSRO), the operator of more than 2,200 tire and automotive service centers across the U.S., announced a strategic decision to rebrand 63 of its Expert Tire locations to Firestone Complete Auto Care stores ...
Tags: Auto Parts, tyre, tir
Sofa giant CSL has completed a wholesale rebrand as it revealed it is on target to reach sales of £100m for the first time. By Christmas all 26 of the firm's stores will be operating as Sofaworks as part of the family-owned retailer's ...
Tags: Sofa, Furniture, Furnishing
XPO Logistics Inc. said it has closed its purchase of NLM, a Web-based freight auction site, from truckload carrier Landstar System Inc. XPO paid $87 million for the business, which it will rebrand as XPO NLM, it said in a Dec. 30 ...
Tags: XPO Logistics, NLM, Landstar System, close purchase
UK bedding brand, The Fine Bedding Company, has launched a new website to boost online sales and help it achieve ambitious growth in 2014. The website, which has been designed and built by Manchester-based digital agency, Studio North, ...
Tags: Furniture, Furnishing
CAPS has announced that its intermediate bulk container management business is being rebranded as CHEP Pallecon Solutions. The team at CHEP Pallecon Solutions has been a leading container management partner in North America for more than ...
Tags: Manufacturing, Processing Machinery, Service
For the past 23 years,the executive-search experts TSI Group has been providing talent-tapping services for clients in the North American supply chain. This week,the company has announced a major rebranding at the same time as they're ...
Tags: Transportation, supply chain
Oberto Brands, a national leader in the meat snacks category, uveiled updates to its popular Oh Boy! Oberto All Natural Jerky line, marking the largest brand overhaul in the company's 95 year history. Spearheading the rebrand is a ...
Tags: Oberto Jerky, Showcase Jerky
Ruchi Soya, an Indian-based food company, is evaluating options to foray into the ready-to-cook segment, especially in the breakfast category. A company source was quoted by Press Trust of India as saying, "Going forward, the company is ...
Tags: Ruchi Soya, Ready-to-Cook Segment
Fresherized Foods, maker of the No. 1 selling refrigerated guacamole in America, Wholly Guacamole, is excited to announce a new peel and serve tray package, perfect for consumers who are looking for all natural dips with great taste and no ...
US-based packaging firm Printpack has announced that it is the preferred packaging partner for UK-based KP Snacks, for the production of new packaging for its re-branded Phileas Fogg range of flavored and textured crisps. Printpack was ...
Tags: Printpack, Fogg Crisps
The project encompasses the company's entire product portfolio and website and will roll out across this year, with new packaging for Driver's 340g retail jars of pickled onions, red cabbage, beetroot and piccalilli already on the shelves. ...
Industry product design and merchandising expert Jena Hall will be working with Somerton Dwelling as it undergoes a rebranding initiative. Somerton said it has retained Hall as a consultant to develop new merchandising and "integrated ...
Tags: Furniture, Furnishing, Industry product design, product design