Co-founder of Kids Industries Gary Pope talks the transition of TV advertising to digital. 65 years ago, the first TV ad for toys aired in the US: 45 seconds of advertising history that led to the sale of 100m Mr and Mrs Potato Heads. ...
Tags: Kids Industries
The company is taking its expansive line of puzzles and games to the exhibition, including new licensed games and Wasgij puzzles. Jumbo Games is set to showcase a range of items from its adult and children’s line at this ...
Tags: Jumbo Games, Autumn Fair, puzzles
The Kidizoom Smartwatch DX2 and Kidizoom Action Cam 180 have launched nationwide across the US. VTech has released two new tech products into the US market, in the form of the Kidizoom Smartwatch DX2 and the Kidizoom Action Cam 180. The ...
Tags: Kidizoom, Smartwatch
New figures have revealed that UK local authorities collecting beverage cartons for recycling from kerbside has reached 66%. The Alliance for Beverage Cartons and the Environment (ACE ) UK said it was a 16-fold increase on 2006 levels ...
Tags: beverage cartons, beverage
Mayka Tape first went viral on Indiegogo earlier this year, under the name Nimuno Loops. Zuru is joining forces with the UK’s LEGO fan convention, Bricklive, for the unveiling of the Mayka Toy Block Tape. Zuru has designed an ...
Tags: Mayka Tape, Toy Block Tape
As both Toys R Us and Hasbro embrace the new medium, Marks & Clerk's Matthew Jefferies and Thomas Prock explore the pitfalls and opportunities the landscape presents the industry. 3D printing in the toy industry is on the march. Toys R ...
Tags: 3D Printing, Toys
Audi has joined hands with Fraunhofer Institute in Stuttgart, Germany, to find out what is important for making optimal use of time in a self-driving car. The company started the 25th Hour, a project that is aimed at studying how to make ...
Tags: Audi, Self-Driving Car
Porsche has revealed its two new electric car charging stations that will mostly recharge its forthcoming Mission E car in just 15 minutes. The pair of 800-volt chargers installed in Berlin have the power to recharge car batteries at ...
Tags: Porsche, Electric Car
BBC Worldwide will provide geography classes with specially-created packs to help teachers plan lessons around a selection of Go Jetters-themed activities. BBC Worldwide has announced plans for a new school initiative based on characters ...
Tags: BBC Worldwide, Go Jetters
A new range of children's toys has been developed that are designed to interact with Netflix programming in real-time. Toy firm Hijinx has teamed up with sound tech company Chirp to build a series of interactive toys based on the ...
Tags: children's toys, Smart Toys, toys
Reckitt Benckiser’s $16.6bn acquisition of US-based infant formula manufacturer Mead Johnson Nutrition is all set to be closed after securing the final regulatory approval. Subject to the meeting of customary closing conditions, the ...
Tags: Reckitt Benckiser, infant formula
Design and technology needs funding and young talent needs encouragement for the future of many of UK's industries, says toy design firm, Fuse London. The future of the toy industry may hang in the balance, depending on the ...
Tags: Toy Industry, Toy
The new range will release alongside the highly anticipated film, Transformers: The Last Knight. Hasbro has revealed a range of new Transformers set to release alongside the new film Transformers: The Last Knight. The range includes the ...
Tags: Hasbro, Transformers Toys, Toys
Games and puzzles have proven to be one of the fastest growing toy categories on a global basis, according to Euromonitor. The market research firm revealed that the category registered an eight per cent in growth during 2016, outpacing ...
Tags: Games and puzzles, puzzles
The messaging robot allows kids to keep in contact with loved ones without the need for video chat software. Empath Interactive has announced the launch of the Elfkins Communications robot, the new smart toy that enables safe, screen-free ...