Soon after a week of finalizing the acquisition of the UK-based boxing and martial arts brand LUTA, the American athleticwear manufacturer Reebok International has signed a new partnership deal with the international mixed martial arts ...
Tags: Official Outfitter, Athletes, Apparel
Reebok announced a groundbreaking partnership with UFC, the world’s leading mixed martial arts organization. Under the long-term deal, Reebok will become the exclusive authentic global outfitter of UFC, creating for the first time ...
Tags: UFC, partnership, Sporting Goods
F1 Scalextric, Airfix and Corgi products on the way. Hornby has signed a new worldwide licensing agreement with Mercedes-Benz Grand Prix for F1 World Championship toy lines spanning Scalextric, Airfix, and Corgi products. Richard Ames, ...
Tags: Mercedes-Benz Grand Prix, Toys
“Sports events like IPL are a great platform for brands to not only convey their core promise to a much wider audience, but also to make a stronger and more enduring bond,” informs the Indian head of sportswear brand, U.S. Polo ...
Tags: sportswear brand, sportsmanship, Apparel
Two classic brands collaborate to create the sweet taste of success. Hasbro, Inc. has signed a global licensing agreement with PEZ International to develop a MY LITTLE PONY-branded line of PEZ dispensers, PEZ dextrose fizzy candy, and fizzy ...
Tags: Hasbro, PEZ International, Food
The Explorers Club and Diageo today announced a global sponsorship and licensing agreement and the settlement of all outstanding litigation between the two organizations. Under the agreement, Johnnie Walker has become a corporate sponsor ...
Tags: Explorers Club and Diageo, Agreement, Food
Delta Galil Industries, Ltd. the global manufacturer and marketer of branded and private label apparel products for men, women and children, announced the launch of LACOSTE Men’s Underwear and Lounge for the Spring/Summer 2015 season. ...
Hammer Strength, a Life Fitness brand, announced it has signed an exclusive licensing agreement with DryWear Apparel, LLC. to market a line of base layer clothing with innovative moisture management technology under the Hammer Strength ...
Tags: Hammer, Apparel, Accessories
Quiksilver, Inc. entered into licensing agreements for several product categories, including Roxy young girls and children's apparel, watches and socks/legwear, as well as other product categories including luggage, beach towels and ...
Tags: Apparel, Sporting Apparel
Business development company Trident Brands has entered into exclusive supply agreement with Continental Ingredients. As part of the deal, Continental will help Trident develop, manufacture and supply products for a period of five years. ...
Tags: Agriculture, Food
Keeping up its European legacy, , the premium Menswear fashion brand, has partnered with FIFA Brazil 2014, to capture the seasons frenzy and rapturous celebrations. The biggest tournament in global sport begins this June, 2014 in the ...
Tags: Apparel, Accessories
DuPont Nutrition & Health and AB-Biotics have signed a global collaboration and licensing agreement on AB-Life, a probiotic that is clinically documented to maintain healthy levels of cholesterol in at-risk individuals. Under the ...
Tags: DuPont, AB-Biotics
Li & Fung Limited filed a registration statement with the Hong Kong Stock Exchange Wednesday laying out financial and other information for its $3.3 billion brand management business, which it plans to spin off as a separate publicly traded ...
Tags: Li&Fung Limited, IPO
Electric vehicle (EV) charging services provider Car Charging Group has signed a data licensing agreement with BMW of North America. Under the deal, CarCharging will provide detailed station information for all public EV charging stations ...
Tags: Car Charging, BMW, Electric vehicle
SportStar Athletics, which has supplied its molded chinstraps and chin guards to NFLers Eli Manning, Andre Johnson, Drew Brees, DeMacrus Ware, and Ben Roethlisberger among others, had filed a patent infringement suit against Under Armour ...
Tags: Chinstrap, chinstrap market