Mask-arade is offering ToyNews readers a 10 per cent discount. The offer is for first orders made by retailers, who simply have to mention ToyNews to take advantage of the discount. Mask-arade products include face masks and cut outs, ...
Tags: Toys, face masks
Moshi Monsters has generated its best sales results to date following the launch of Moshlings Series Six over Easter. Moshling sales tracked 15 per cent ahead of its previous best launch performance, while NPD data still shows the ...
Tags: Moshi Monsters, toys, toy sales
One quarter of UK children familiar with Moshi Monsters first experienced the brand via toys, new research suggests. Specialist youth research agency Dubit also found that 19 per cent of US kids played with the toys first, compared to 36 ...
Children have played with toys from their favourite stories for decades, whether it's pretending to be super heroes or collecting Moshlings in real life – or while playing Moshi Monsters online. The difference now is that children ...
Tags: Toys, children toy
Vivid's Micro Moshi Series One toys have seen "fantastic" sales during their first month on sale. The Moshi Monsters property has maintained its number one position (NPD, 2013) with sales of core collectables and blind bags up 11 per ...
Tags: Micro toys, toys, core Moshi toy
Moshi Monsters has partnered with popular toy retailers to bring a range of exclusive Moshi Monsters digital codes to kids this Easter. From March 27th until April 21st this year, Argos will offer Moshi fans the chance to obtain an ...
Tags: Toy retailers, Toy, Toy Industry
Following the success of its UK winter tour last Christmas, Moshi Monsters Magic Choc is hitting the road with a tour of Smyths Toys Superstores throughout Ireland. Starting Monday, March 25th in Smyths Toys Superstores in Jervis St, ...
Tags: Moshi Monsters Magic Choc, Smyths Toys Superstores, company news
The UK’s biggest independent toy chain's owner Gary Grant (middle) and his directors – and sons – Stuart (right) and Duncan (left), explain how the retailer is offering the traditional toy shop ideal on a national scale. ...
The toy industry should shout louder about new product launches in order to reap greater rewards, says Gary Grant. The owner of the UK's biggest independent toy chain The Entertainer says it works more closely with suppliers and licensors ...
Tags: toy industry, toy chain, toy
Vivid Imaginations will be holding a special 'Snozzle Saturday' after it was alerted to consumers' fruitless search for an ultra rare Series 5 Moshling. Vivid picked up on the missing Snozzle Wobbleson figure after fans posted across ...
Mind Candy founder Michael Acton Smith believes Moshi Monsters toys can "stay the course" and follow in the footsteps of brands like Barbie and LEGO. He was asked what he's doing to stop Moshi Monsters from being "just a fad" at the ...
Tags: Barbie, Moshi Monsters toys, Toys
UK retailers have kicked off a number of toy deals and promotions for the half-term school break. Argos is offering shoppers a £5 gift voucher when they spend £30 or more on LEGO toys in-store, as is Amazon for online LEGO ...
Tags: toy deals, half-term school break, UK
The Argos-owned Chad Valley is the third biggest toy brand in the UK, with revenues of £430 million in 2010/2011 (the latest official figures published). Sainsbury’s is planning to significantly expand its Grow & Play line. It ...
The new Moshi Monsters Light Buddies will launch exclusively in The Entertainer first. The 99p RRP products will roll out to Toys R Us and other High Street retailers soon after. Zappar has teamed up with Milkshake and Mind Candy to ...
Tags: Moshi Light, toys, Zappar
A pair of toy industry specialists have formed a new company: Maad Toys. Directors David Kupse (left) and Alan Smith (right) have set up the Manchester-based initiative, which already has "strong financial backing" and several licences ...
Tags: toy industry, company news, toys