Asics America has opened the doors on its newest retail store in the heart of Times Square. Located on 42nd Street between 6th and 7th Avenue, the Times Square location, with more than 4,000 square feet, is the second Asics storefront in ...
Nike Inc. is rebranding Nike ACG (All Conditions Gear), its extreme-weather sub-brand launched in 2009, to NikeLab ACG with a greater focus on urban markets. “Nike ACG is reborn as NikeLab ACG in 2014 to deliver sport utility for ...
Tags: Nike, All Conditions Gear
Reebok announced partnerships with two of the top Mixed Martial Arts (MMA) athletes in the world, UFC World Champions Jon Jones and Ronda Rousey. The signings of Jones and Rousey follow the recent announcement of Reebok’s ...
Tags: MMA Stars, Sporting Goods
Altamont Capital Partners is leading a majority recapitalization of Fox Head, Inc. the number one global motocross equipment, apparel and accessory brand. The current owners of the business, the founding Fox family, will continue to own a ...
Jaco Hybrid Training Center has welcomed Nubreed Nutrition as a new strategic partner. JACO Hybrid Training Center is the home to The Blackzilians, MMA's notorious "Super Camp" (also founded by Robinson in 2010. Nubreed Nutrition was ...
Soon after a week of finalizing the acquisition of the UK-based boxing and martial arts brand LUTA, the American athleticwear manufacturer Reebok International has signed a new partnership deal with the international mixed martial arts ...
Tags: Official Outfitter, Athletes, Apparel
Reebok announced a groundbreaking partnership with UFC, the world’s leading mixed martial arts organization. Under the long-term deal, Reebok will become the exclusive authentic global outfitter of UFC, creating for the first time ...
Tags: UFC, partnership, Sporting Goods
The United States Olympic Committee and Nike, Inc. announced the extension of Nike’s sponsorship of the USOC through 2020. This extension includes providing footwear and apparel for U.S. Olympic and Paralympic athletes, including the ...
Tags: Nike, Partnership, Sporting Goods
American Athletic, Inc. (AAI), the leading U.S. manufacturer of gymnastics apparatus, announced a U.S. distribution partnership with AirTrack Factory, which specializes in air tight, inflatable products specifically designed for the world ...
British and Irish Lion, Ireland and Leinster loosehead prop, Cian Healy, has been appointed as brand ambassador for leading bed manufacturer Kaymed. As a performance athlete at the height of his profession, Cian understands the value of a ...
La Sportiva North America Inc. has made several recent changes in the marketing, events, and customer service teams at to support growth, which it said is being spurred by a sharp spike in the sale of Mountain Running footwear and success ...
Tags: core footwear, La Sportiva
The inaugural edition of AXIS, a new fashion and lifestyle trade event created for the current generation of trend-focused young women, is slated to take place from February 22nd to 24th, 2014. Drawing influence from art, music, street ...
Tags: Women Fashion, Apparel
Puma said it intends to take a direct stake in Borussia Dortmund KGaA, having sponsored the football club since 2012. By potentially acquiring up to 5 percent of its capital stock through the planned capital increase announced by Borussia ...
Tags: Puma, Acquire, Sporting Goods
Respect Your Universe Inc. conitnued to build out its senior management team with the appointment of Manfred Vollmer as chief operating officer. Manfred joins RYU with 30+ years of international experience in retail, real estate, operations ...
AVEX, makers of performance water bottles and travel mugs, announced an acquisition by Newell Rubbermaid. Newell Rubbermaid has signed a $308 million deal with North Castle Partners, set to take effect in September, to purchase Ignite ...
Tags: AVEX, Newell Rubbermaid, Sporting Goods