The National Interscholastic Cycling Association is launching a pilot program this fall in Minnesota to introduce middle school students to mountain bike racing. The goal with the pilot is to learn best practices and to develop curriculum ...
Tags: Transportation, bike
BOISE, ID (BRAIN) — Multi-sport retailer Idaho Mountain Touring has opened a second location in Meridian, just west of its downtown Boise store. The 6,000-square-foot Meridian store, which opened in June, is a full-service shop, ...
Tags: Transportation, bike, mountain bikes
New retailer Rolling Hills Bikes recently opened in downtown Moscow, home of the University of Idaho. Andrew Pratt and Collin Priebe moved to Moscow from Bellingham, Wash., where they both worked for several years at Kulshan Bikes. Pratt ...
Tags: Transportation, bike
Dirtball makes it a priority to be involved in the community by hosting sporting events. The company’s next event is called “Dirtballs’ Pedal 2 The People Tour Fueled by Monster Energy” and the mission of this event ...
Tags: Apparel Brand, Dirtball, Sporting Event
Editor's note: Ray Keener is executive director of the BPSA and a former bike shop owner, as well as being an occasional contributor to BRAIN. I take my gal pals bike shopping. They like it better than I do. I'm a picky Expert ...
Tags: bike, Transportation
Serfas new TSL-T1000 headlight is a lightweight, CNC aluminum 1,000-lumen headlight for mountain biking. The light has a Serfas Thunderbolt taillight integrated into its small battery pack, which can be strapped to a seatpost or top tube. ...
Tags: Transportation, bike
The Mountain Bike Hall of Fame has announced its 2013 inductees and has announced a planned move from Crested Butte to Marin County, California. The Hall was founded in Crested Butte in 1988 and is located in a small storefront along the ...
Tags: Mountain Bike, Marin County
A little more than a year after former FSA managing director Matt VanEnkevort took over the reins at Marin Bikes, the company is set to relaunch this month with fresh branding, a reorganized company structure, and a new line of bikes aimed ...
Tags: Marin Bikes
A cycling team from Global Monitoring, supplier of industrial remote monitoring and control systems, was doing more than contributing to a good cause by participating in the 65 mile American Cancer Society 41st Bikeathon?in Philadelphia on ...
Tags: Biking, Industrial Equipment
With a full-service coffee shop, ample seating and a cozy den, JRA Bikes and Brew is more than just a retail store. Owners Vince and Tamera Gest opened JRA in May with the intention of creating a community hangout. "I always wanted to own ...
Tags: Transportation
In its newest TV ads, Verizon Wireless brags that it has "America's largest 4G LTE network" -- an obvious response to AT&T's claim that if offers "the nation's fastest 4G LTE network." In the continuing war between the nation's two ...
Tags: 4G LTE network
For the first time in Serfas' 20-year history the company is running a television commercial. The brand will run two 30-second ads during the Tour de France, which starts Saturday. The spots will be airing on NBC Sports Network on cable ...
BERKELEY, CA (BRAIN) —The National Interscholastic Cycling Association has announced an honorary board of directors, made up of prominent figures in the cycling industry who are actively contributing to NICA’s efforts. ...
Tags: NICA, Honorary Board, Transportation
Lifeboat Events’ fifth annual Bike PressCamp kicked off Tuesday with 30 members of the cycling and mainstream media converging on Deer Valley to meet with more than 25 brands in the resort’s condos for some one-on-one face time ...
Tags: Transportation, PressCamp Wrap, Knog
While Camelbak got its start in the mountain biking and military segments, there are additional growth segments on the horizon as it moves forward with the development of new performance hydration products. In an ideal world, Camelbak would ...
Tags: Camelbak, running market