Mind Candy founder Michael Acton Smith believes Moshi Monsters toys can "stay the course" and follow in the footsteps of brands like Barbie and LEGO. He was asked what he's doing to stop Moshi Monsters from being "just a fad" at the ...
Tags: Barbie, Moshi Monsters toys, Toys
UK retailers have kicked off a number of toy deals and promotions for the half-term school break. Argos is offering shoppers a £5 gift voucher when they spend £30 or more on LEGO toys in-store, as is Amazon for online LEGO ...
Tags: toy deals, half-term school break, UK
The Argos-owned Chad Valley is the third biggest toy brand in the UK, with revenues of £430 million in 2010/2011 (the latest official figures published). Sainsbury’s is planning to significantly expand its Grow & Play line. It ...
The new Moshi Monsters Light Buddies will launch exclusively in The Entertainer first. The 99p RRP products will roll out to Toys R Us and other High Street retailers soon after. Zappar has teamed up with Milkshake and Mind Candy to ...
Tags: Moshi Light, toys, Zappar
The 2012 Toy Industry Awards winners have been revealed. The awards ceremony took place at London Olympia's West Hall last night, organised by the British Toy & Hobby Association and the Toy Retailers Association. TOY RETAILER OF THE ...
Tags: Toy Fair, 2012, Toy Industry, Awards Winners
A pair of toy industry specialists have formed a new company: Maad Toys. Directors David Kupse (left) and Alan Smith (right) have set up the Manchester-based initiative, which already has "strong financial backing" and several licences ...
Tags: toy industry, company news, toys
Distributor The In Thing has announced a list of show-only trade deals for Toy Fair and Spring Fair. For example, for every Display of Moshi Monster Slap Watches (12 count, £66) purchased, a retailer will receive one free box of ...
Tags: The In Thing, Toy Fair 2013, toy industry
Retail opinion was divided over what the most important or stand out moment was for the toy industry last year. Hasbro’s new Furby was named by just under ten per cent of the retailers we questioned, while seven per cent said the ...
Tags: toy, toy industry, toy retail
With the new Renewable Solar Inverter, many Grundfos products can now operate on solar power. A large new market is therefore opening up for products requiring larger quantities of water than the SQFlex pump can deliver. Concurrently with ...
Maps Toys enjoyed a successful Christmas period thanks to extensive media coverage for its key brands including Aeromax, Yummy Dough and the new Moshi Monster Cookie Kit. Coverage was secured in Sainsbury's Magazine Christmas Gift ...
Tags: PR, Maps Toys, Christmas period
Head of licensing Darran Garnham (left) and senior consumer products manager Sam Ferguson (right) reveal how they're growing the Moshi Monsters brand even further with Poppet. Why licence out the Poppet Moshi Monster in particular and ...
Tags: Poppet, Moshi Monster, retailer, toy, interview
Moshi Monsters Music Rox! has gone Gold in the UK without any promotional airplay. Released in April this year, Music Rox! is the debut 12-track album from Moshi Monsters. In the UK a record must sell 300,000 copies to achieve Gold ...
Tags: Moshi Monsters, toys, UK
The final golden ticket in Vivid Imaginations' nationwide Gold Iggy promotion has been located. Nine year-old Cameron Smith from Worcester was the lucky recipient, and he now joins the exisiting four ticket holders on a trip to Moshi ...
Tags: golden ticket, Vivid Imaginations, Gold Iggy promotion
Surprise acquisitions,top level exec changes,retail casualties and the London 2012 effect,the continued dominance of LEGO and Moshi Monsters in-store–not to mention some eye-watering charity challenges…the toy business has ...
Tags: acquisitions, LEGO, Moshi Monsters, Mookie Toys
Every year David Letterman picks his favourite toys to appear on his famous talk show. This year, Wow Stuff's Attacknids have appeared on the legendary US talk show. The wily host first takes control of a single Attacknid, and then ...
Tags: talk show, toy, 14-stanza poem, David Letterman