International sandwich chain Subway is said to be preparing for a major rebrand in mid-2016. The rebrand has not been officially confirmed by Subway but sources have indicated that its logo, uniforms and stores could all be changing. ...
Youngevity International, a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, has secured approval from the ...
Tags: Youngevity, Core Product
06 Jul 2015 Coca-Cola Amatil (CCA) has launched a new bottle design for its Mount Franklin still water. A spokesperson from CCA told PKN the design was led by the Mount Franklin brand team in collaboration with a handful of local design ...
Tags: Mount Franklin, new bottle design, carriage
For those thinking that the Diamond is Forever advertising campaign will easily resonate with millennials, think again. De Beers has a lot of work to do before it relaunches the iconic slogan in late September, as part of Forevermark U.S. ...
The government of Ontario in Canada is investing around $5.2m in food projects to encourage local food production in the province. The funding is a part of the Ontario government's strategy to increase consumer awareness of and access to ...
Tags: Food Production, Food
Nestle is launching 100 million KitKat bars with specially designed wrappers in the UK and Ireland, as part of its marketing campaign in association with Google. In its biggest redesign of KitKat in 80 years, Nestle will feature 72 ...
Tags: Nestle KitKat, Chunky bars
Packaging, serving sizes and health consciousness will be the key to profit growth for Coca-Cola Amatil according to its CEO Alison Watkins. Speaking at the company’s Annual General Meeting yesterday Ms Watkins said she was ...
Shoppers Stop Ltd (SSL), an India based operator of various retail formats reported a revenue jump of 9 per cent from the year ago quarter in the fourth fiscal quarter ended March 31, 2015. In a press release, SSL said it recorded a ...
Tags: Shoppers Stop, retail formats
Indian mobile commerce platform Paytm has launched its new brand campaign on the ongoing IPL, which aims to reinforce its position as the leader in the mobile commerce space. Paytm is an associate sponsor on Sony and is also the ...
Tags: mobile commerce, Paytm
Cherokee Global Brands has entered into a new license agreement with Sports Direct International plc to launch a broad assortment of Tony Hawk signature clothing and accessories online and in Sports Direct stores throughout Europe this ...
Fanta Sour Watermelon relaunch is a social media case study Coca-Cola South Pacific says that the relaunch of its Fanta Sour Watermelon flavour in Australia is a response to requests on social media by fans of the flavour. In ...
Tags: Fanta Sour Watermelon, Coca-Cola, Food
The educational product for pre-school and upwards has already sold 30,000 units across Hungary and Slovakia. Radosza Rings, a series of 3D logic games designed for children, is looking for a distributor to launch the product across the ...
Tags: Radosza Rings, 3D logic games, Toys
In honor of April Fools Day, Reebok launched "the world’s first fragrance based on the scent of human sweat." Swět was created with "actual drops of perspiration from fitness enthusiasts" that were ""slowly formulated" at a ...
Tags: Reebok, Sporting Goods
The irony of Chinese consumers going crazy for made-in-China, high-tech toilet seats being sold in Japan has led to bemusement among domestic sanitary players, with some trying to seize the opportunity nonethless. During the Chinese Lunar ...
With 88% growth in the last 4 years it is clear that The Big 5 Saudi is the best way for you to expand and grow your business in this lucrative market. It really is a formula for success! Free personalised marketing campaign ...
Tags: Footprints