''We are thrilled that next year we will not have the same overlap in dates with the Los Angeles previews," said Jay Foreman, chair of TIA's Trade Show Committee. The Toy Industry Association has dated next year’s Fall Toy Preview ...
Tags: TIA, Fall Toy Preview
Iveco, a brand of CNH Industrial (NYSE: CNHI /MI: CNHI), presented its world premiere IVECO Z TRUCK at the 2016 IAA Show in Hannover, Germany. IAA is the commercial vehicle industry's leading international trade show, taking place every two ...
Tags: Iveco, IVECO Z TRUCK, IAA Show
For the first time, Volkswagen Truck & Bus will be presenting itself to a broad public as a group of strong brands at the IAA Commercial Vehicles 2016. On the evening prior to the opening of the world's largest commercial vehicles trade ...
The LIGHTFAIR® International (LFI®) Conference, which offers hundreds of hours of education in a highly diverse curriculum, begins its run to opening day 2017 with the Call for Speakers launching August 8. This global invitation ...
The producers of LED Specifier Summit – Northwest, taking place Sept. 22, 2016 at Seattle's Washington State Conference Center, encourage area lighting professionals to take advantage of this new educational and sourcing event. The ...
Tags: LED Specifier Summit, exhibition
At the InnoTrans trade show in Berlin, Germany (20-23 September), ABB of Zurich, Switzerland is launching a next-generation battery charger based on silicon carbide (SiC) power semiconductors for use in all rail applications. Train ...
Tags: ABB, InnoTrans trade show in Berlin, Sic-based battery charger
Massachusetts-based Blossom Water has secured authorization to sell its all natural flavored waters in 1,075 stores owned by the Kroger Family of Companies. These stores operate under the supermarket banners of Kroger, Ralphs, Dillons, ...
Tags: Blossom Water, Kroger, authorization
100% Design, the UK’s largest design trade show, taking place from 21st-24th September at London Olympia, has announced its talks programme, which is curated by the Design Museum. Presented in a specially-commissioned auditorium, ...
Tags: 100%Design, talks programme, Design Museum
Two themed tours will be part of Wasser Berlin International, which will take place from 28 – 31 March 2017. A water and wastewater treatment construction site day has been a regular part of the trade show since 2013. This year two ...
Some of you may be old enough to remember “The Amazing Kreskin”, a frequent guest with Johnny Carson on “The Tonight Show”. I met Kreskin at a trade show, where he attracted a huge, standing room only crowd to his ...
Tags: Johnny Carson, ESP, potential customers
The hardest part of exhibiting with trade show displays is getting people to come into your booth. No matter how great your product is; if no one sees it all of your efforts go to waste. The first step is to have a great display. TSNN ...
Tags: TSNN, eye-catching display, conversations
Building an impressive and effective trade show booth is a big investment. Most companies approach this giant task in stages, starting out with a nice background banner or backwall, some tabletop display, and maybe some banner stands. When ...
Tags: giant task, background banner, backwall
Remember the party days of your youth? You came in with your friends, made a beeline for a place in all the craziness, and somehow through the mass of people, loud music, and roar of conversations you saw a face across the room. It was ...
When it comes to vendor events, your company only has a small window of time to bring in potential customers and wow them. The staffers at your booth are your first line at these events, therefore success is dependent on their behavior ...
Tags: potential customers, booth staffers, fundamental problem
It can be hard to determine just how many booth staffers you need to bring to your next trade show or event. The investment in booth staffers in terms of time training and money spent traveling to the event can be substantial. Appropriately ...
Tags: trade show, booth staffers, demonstrations