Mattel USA and Mattel South Africa are on board to distribute the African American Barbie across the country should the project succeed. A former US secret service agent has taken to Kickstarter in a bid to raise enough money to bring a ...
Tags: American Barbie, Kickstarter, Toys
Jabong.com, one of India’s fashion multi-brand e-store, has initiated a new brand positioning campaign titled “Be You”, to inspire the youth in India to have a unique fashion sense of their own. The main idea behind the ...
Tags: Jabong, New Fashion Campaign, Apparel
The ultimate goal of Charity Ball is "to get every kid around the world who loves the game of soccer, their very own new, quality soccer ball," says founder Ethan King. Fifteen-year-old Ethan King has a passion for soccer. So does ...
Tags: Continental, Charity, Auto Parts
Former Asics America senoir executive Jim Monahan is president of 361º USA, based in Irive, CA, that will distribute the Chinese brand in the US and Canda. Select retailers will begin selling a variety of athletic and lifestyle ...
Tags: sports brand
The diamond industry needs to support programs to uplift its vast artisanal mining sector. The more than 1.5 million diamond diggers – predominantly in West Africa – and their estimated 10 million dependents, remain the most ...
Tags: Diamonds
The City of Hermosa Beach and NRG eVgo (ee-vee-go), a subsidiary of NRG Energy, Inc., introduced the first electric vehicle (EV) fast-charging Freedom Station installation on public land in California today. Mayor Michael DiVirgilio and ...
Tags: Electric Car, Charging Station
China's state-run media are trying to do something the securities industry has failed to accomplish for much of the past three years: get the world's biggest population to buy more stocks. The official Xinhua News Agency published at ...
Tags: Stocks, China economy
US-based Campbell Soup is set to launch five new Chunky soups, in time for the NFL (National Football League) season. The new flavors include Pub-Style Chicken Pot Pie, Sausage & Pepper Rigatoni, Beer-n-Cheese with Beef & Bacon, Jazzy ...
Tags: Campbell Soup, Soup
Australian wool major The Woolmark Company will exhibit a selection of Merino wool trends, industry services and innovations at SPINEXPO Shanghai beginning from 2-4 September, 2014. Incidentally, 2014 also marks the 50th anniversary of ...
Tags: Woolmark, Wool Trends
Zuru has signed a global exclusive deal with Kickstarter hit Bunch O Balloons and will launch the product in spring 2015. The Kickstarter campaign raised close to $1 million dollars and the concept 'takes water balloon fights to the next ...
Tags: Zuru, Bunch O Balloons, Toys
INVISTA, one of the world’s largest integrated producers of fibres and polymers, will launch a new brand strategy for its LYCRA fibre. The campaign encompasses an engaging brand positioning, brand architecture and the “LYCRA ...
Tags: polymers, LYCRA fibre
Pre-school brand will be supported with 'fun and engaging' TV campaign. Hy-Pro is to back its pre-school brand Rollers with a major TV drive in the run up to Christmas. The campaign will begin on September 15th for two weeks, with a ...
Art brand has teamed with the National Day Nurseries Association to implement its study. Crayola has launched a campaign to analyse the doodles of over 1,000 children to discover what they say about kids of today. As part of the ...
The Russian province of Buryatia and Belarus have started a joint initiative to promote “Made in Buryatia” textiles. The initiative aims to ensure that the goods from Buryatia are bought by producers in the local textile ...