Multiply, a marketing communications agency has come up with a new on-pack promo in a bid to bring focus to McLelland’s Seriously Strong Cheddar brand. The 6-page resealable, leaflet-label contains all the details including images ...
Tags: Cheddar Brand, Multiply, spreadable product, label
Austria-based Red Bull is introducing limited edition on-pack design on multipacks and POS(point of sale)with the return of Soapbox Race in UK. The new packaging on multipacks of Red Bull Energy and Red Bull Sugarfree will inspire the ...
Tags: Red Bull, Soapbox, on-pack design, POS
AriZona Beverages has announced the launch of its new and improved Chocolate Fudge Float Soda in retro packaging. Similar to its initial design, the retro packaging has a fresh modern twist and features throwback images from the 1800s. ...
Tags: AriZona Beverages, Chocolate Fudge Float Soda, retro packaging
SoGood Design Bureau has developed a new design for the paint brand Flexa Couleur Locale. SoGood creative director Ron van der Vlugt said the company has different locations with various colors,but the composition and positioning of the ...
It's that time of year - armchair quarterbacks across the country are grabbing a beer and rooting on their favorite football teams. But with Celiac disease affecting at least 1 in 100 Americans, many beer drinkers are forced to pass up ...
Tags: beer, Celiac Disease, Craft Brew Alliance, Omission
RPC Bebo Plastik has created a new margarine tub with a curved lid for the launch of Unilever’s airy whipped Latta Light margarine. The pack has been introduced in Germany, Austria, Switzerland and the Netherlands. According to RPC, ...
Tags: RPC Bebo, margarine tub, pack
US-based Zucarmex has announced the launch of its unrefined granulated Morena sugar, Zulka Pure Cane Sugar in a new packaging design and clear bag. As part of the redesign, an updated, modernized logo has been included along with a new ...
Tags: Zucarmex, ackaging design, clear bag
German design company, VerDeSoft has collaborated with Innovia Films to develop a new pack design, ‘breadbox’ using Innovia’s compostable, cellulose-based material, NatureFlex NK film. According to Innovia, the new ...
Tags: VerDeSoft, new pack design, Innovia Films
Chattanooga Bakery has announced the launch of its Southern brand of marshmallow cookie sandwiches MoonPie across US with a new package design. Chattanooga Bakery vice president of marketing Tory Johnston said it had been nearly two ...
The brand is celebrating its 140 year anniversary next year and is currently holding its second Heineken’s Future Bottle Design Challenge. For the first time, entrants to Heineken’s design competiton have the freedom to play ...
Tags: Heineken, bottle design, packaging, pack design
Princes is hoping to "invigorate" the added-value tuna sector in the UK with the launch of a range of "on-the-go" tuna salads. In a bid to tap into the lunchtime market, Princes has rolled out a four-strong range that includes Tomato ...
Tags: Princes, lunchtime NPD, tuna salads
US food group Heinz has added some flavour to its Beanz range in the UK with four new products. Cheddar Cheese, Tomato with Garlic & Herbs, Curry, Barbecue, and Fiery Chilli will join the existing Original and Five Beanz flavours this ...
Tags: food group, Heinz, some flavour, Beanz range
This wide-width message tape features high-color graphics and sophisticated gravure print to enhance a product's overall appearance as part of the pack design, and boost on-shelf presence. The tapes can be applied on their own or integrated ...
Tags: packaging, message tape, high-color graphics, sophisticated gravure print
Brand design agency BrandOpus has redesigned the UK-based New Covent Garden Soup’s packaging by focusing on the soup company’s message of ‘Fresh from our kitchen to yours’. Assigned to work in May 2012, BrandOpus ...
Benson Group, UK's privately owned carton printers, partnered with the young designers at P4CK, the UK-based packaging innovators to create innovative pack design CarryBar. The CarryBar, P4CK's new drinks carrier, was launched during the ...
Tags: carton printers, designers, packaging innovators, drinks carrier, patent