PAC Machinery has introduced LiveDemo, a web-based, real time, interactive collaboration tool for product demonstrations and a variety of other customer service applications. PAC Machinery VP of Marketing, Greg Berguig said “The ...
Tags: PAC Machinery, LiveDemo, collaboration tool
The hardest part of exhibiting with trade show displays is getting people to come into your booth. No matter how great your product is; if no one sees it all of your efforts go to waste. The first step is to have a great display. TSNN ...
Tags: TSNN, eye-catching display, conversations
Building an impressive and effective trade show booth is a big investment. Most companies approach this giant task in stages, starting out with a nice background banner or backwall, some tabletop display, and maybe some banner stands. When ...
Tags: giant task, background banner, backwall
Remember the party days of your youth? You came in with your friends, made a beeline for a place in all the craziness, and somehow through the mass of people, loud music, and roar of conversations you saw a face across the room. It was ...
It can be hard to determine just how many booth staffers you need to bring to your next trade show or event. The investment in booth staffers in terms of time training and money spent traveling to the event can be substantial. Appropriately ...
Tags: trade show, booth staffers, demonstrations
For trade show marketers, working a booth has one main goal: gather leads. Sure, sales are great, and networking is nice, but gathering a list of prospective buyers makes a day at a trade show worth it. During your hours working a trade ...
Tags: fun graphics, trade show, tire kicker
You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can ...
Tags: office space, pop-up, convenient way
In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI? We all love to make a sale at the show or the few days after, but in many industries that just isn’t ...
Tags: Pre-ROI, branding materials, exhibit
Face to face trade shows, conferences and events have become the largest estimated share of a B2B marketers budget. Once you have determined trade show exhibiting is right for your company, here are the questions to ask to pinpoint your ...
Tags: B2B marketers, exhibiting, trade show
Despite all the negative press that the Olympic Games have received, I can’t resist the draw of the drama, and hope, that they generate – from the spectacle of the opening ceremony to the dedication of the athletes and the ...
Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a one-time event. You have to think long-term to successfully design an exhibit ...
Tags: trade show exhibit, one-time event, business relationship
Alphabet Inc, the parent company of Google Inc, is joining tests for drone deliveries, US officials announced on Tuesday, as the White House unveiled accelerated rule-making for commercial unmanned aircraft operations. The announcement at ...
Tags: drone, aircraft operations, Google
When the first SiC diode was launched in 2001, the industry questioned the future of the SiC power business: Will it grow? Is this a real business? But 15 years later, in 2016, people don't ask these questions anymore, since the SiC power ...
Tags: SiC Power, SiC device
MAISON&OBJET announced the “House of Games” theme for the upcoming MAISON&OBJET PARIS September 2016 show. The new Inspirations Forum, which will present the Inspirations Space by Vincent Grégoire, will be extended ...
apicsAU has announced the final element to its professional development to members and the broader supply chain community by launching a dedicated career portal and signing a preferred recruitment partner agreement with specialist supply ...
Tags: apicsAU, logistics domain