Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows and events, one thing is consistently desired; intriguing design. We wanted to explore the history ...
Tags: historical designs, Greg Mathieson, Skyline
What Is Digital Marketing? It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager ...
Tags: Digital Marketing, Wikipedia, umbrella term
The goal of any trade show exhibitor is to stop attendees in their tracks in just 5 seconds, before they take a few more steps and are gone. But how do you do that? I’ve found in my years of trade show experience there are 5 ...
Tags: demonstration, guard up, target market
In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI? We all love to make a sale at the show or the few days after, but in many industries that just isn’t ...
Tags: Pre-ROI, branding materials, exhibit
Face to face trade shows, conferences and events have become the largest estimated share of a B2B marketers budget. Once you have determined trade show exhibiting is right for your company, here are the questions to ask to pinpoint your ...
Tags: B2B marketers, exhibiting, trade show
For most, bonus display space is everything when it comes to an island display. If your budget doesn’t have room for a hanging sign, tower displays are a great alternative to offer advertising you can see from 100 meters away. Adding ...
Despite all the negative press that the Olympic Games have received, I can’t resist the draw of the drama, and hope, that they generate – from the spectacle of the opening ceremony to the dedication of the athletes and the ...
Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a one-time event. You have to think long-term to successfully design an exhibit ...
Tags: trade show exhibit, one-time event, business relationship
The California Craft Brewers Association (CCBA) announced that now there are more than 700 craft breweries operatiing across the state. The industry reaches this historic milestone during the early bird ticket sale for the CCBA's annual ...
Tags: breweries, Beer Festival, sour beer
A panel of some of Australia’s most respectable experts and leaders in the food industry will present at a free networking breakfast for Young Professionals in the industry at the 49th Annual AIFST Convention. Georgie Aley, CEO of ...
Intersolar Europe takes place annually at Messe München. It is the world’s leading exhibition for the solar industry and its partners. In 2015, more than 1,000 international exhibitors and around 38,000 trade visitors ...
Tags: Footprints
Landa once again took center stage at Drupa, taking over €450m in orders for Nanographic Printing presses. An estimated 200,000 visitors thronged to the Landa stand to catch a glimpse of its 20 daily live press demos. Visitor ...
Tags: Nanographic, Printing presses, Nanography
InfoComm 2016 is the largest, most exciting event in the United States focused on the pro-AV industry, with more than 950 exhibitors, thousands of products, and 40,000 attendees from 108+ countries. The InfoComm show is your ...
Tags: Footprints
At the IEEE International Microwave Symposium (IMS 2016) in San Francisco (24-26 May), the current state of the RF Energy Alliance (RFEA) and the impact it has made in its first two years is being showcased by its executive director Dr ...
Tags: RF Energy, Electronics
Nissan Motor's Joint Research Center for Intelligent Mobility and Tsinghua University (Department of Automotive Engineering) announced a collaboration in Beijing. The collaboration will work on research and development of electric vehicle ...
Tags: Nissan, Intelligent Mobility