Competitions have proven to be successful campaigns for brands, whether it’s boosting their awareness or increasing sales. Rhys Troake finds out how kids aren’t the only winners when it comes to these tournaments. It’s ...
Tags: Games Tournaments, classic game
The National Hockey League (NHL) and Adidas announced a seven-year partnership in which Adidas will become the authentic outfitter of on-ice uniforms as well as an official supplier of licensed apparel and headwear for the League starting ...
Tags: on-ice uniforms, licensed apparel, headwear
The number of participants in high school sports increased for the 26th consecutive year in 2014-15 topping the 7.8 million mark for the first time according to the annual High School Athletics Participation Survey conducted by the National ...
Team Sportia Ab of Sweden and its majority owner SGN Sportia of Finland have joined Sport 2000 International, greatly extending the reach of Europe's second largest buying group for sporting goods retailers in the Nordic countries. Team ...
Tags: Team Sportia, fitness, unning and bicycling
Fountain Sauce have changed up their tomato sauce bottles to feature the footy team jersey’s of all 18 AFL teams. Coinciding with the Australian Football League annual finals season that comes around in the month of September, ...
Tags: packaging, packaing carriage, packaging material, bottle
According to the latest findings from Roy Morgan Research, 8% of the population consume sports drinks such as Powerade, Gatorade and Staminade in any given seven days. Twice as many men (10%) as women (5%) drink these beverages, while young ...
Tags: sports drink, beverage, Powerade, Gatorade, Staminade
One of the world's greatest football clubs, Real Madrid and Tmall Global, an overseas platform and an extension of Alibaba Group's B2C Tmall.com business in China, have announced the launch of the official online Real Madrid store for ...
Tags: player jerseys, club apparel
Craft beer is hot right now globally. With little money for traditional advertising, niche brewers are relying on striking packaging designs to win friends and influence beer (and wine) drinkers. The number of craft breweries in the US ...
Tags: beer packaging, new beer design, beverage
Nike opened its largest store in India, located on Brigade Road in Bengaluru. The store lays special emphasis on the sport of running offering a wide choice of world-class products and specialized services catered to runners and other ...
Tags: Nike new store, Nike run club, football, cricket, basketball, tennis
International Speedway Corporation (ISC) and carmaker Chevrolet have joined hands for making the latter a founding partner at Daytona International Speedway (DIS) under the $400m Daytona Rising redevelopment project. The project, set ...
Adidas, which had earlier this year announced its 2020 strategic business plan, has now unveiled an additional business plan for three of its key categories, namely, Football, Running and Originals. Within this new framework, each of the ...
Tags: Adidas, Football, Running and Originals products, footwear
The Eastern Michigan University Department of Athletic and Adidas announced a new contract on June 18 that extends their partnership through the 2021-22 athletic season. The seven-year contract between EMU and Adidas runs through June 30, ...
Tags: Adidas, official apparel, footwear
Macron has launched a new technical innerwear line, which introduces important new features to the innerwear with the innovative microfibre Q-Skin from Fulgar. “Macron has chosen the finest Italian traditions and quality yarn for ...
Tags: Macron, Fulgar Fibre, Technical Innerwear
Shadowman Sports has reached an agreement with USA Football to provide Shadowman tackling systems for use at U.S. National Team events including Regional Development Camps, National Development Games and the International Bowl. Shadowman ...
Tags: Shadowman Sports, Tackling Systems
A giant Chinese shipping company is looking forward to the opening of Egypt's new Suez Canal waterway as it will enhance world trade. "The new canal will save both time and money," Qin Haipin, liner manager of China Shipping Container ...