Dutch beer company Heineken intends to revamp Carta Blanca, its Mexican beer brand, following the overhaul success of its another Mexican beer brand Tecate. Carta Blanca has a loyal consumer base in north of Mexico, but it has lost its ...
Tags: Dutch beer company, Heineken, Food
Coca-Cola South Pacific has re-launched its Appletiser range of sparkling juice with a big marketing campaign that connects Appletiser with celebrations of Christmas and the Australian holiday period. The Coca-Cola Company acquired ...
Tags: Coca-Cola, non-alcoholic drink, grape juice
New Zealand's Anchor Cream has reached the Aussie market, with packaging designed to stand out on-shelf. Specifically targeting foodies and home chefs, the range has markers on the side of the bottle to ensure precise pouring and easy ...
Tags: Screw-top lids, matte labels, Anchor, Cream
OPM (Labels & Packaging) has invested in GMG OpenColor's high-end color management software solutions in a bid to provide better quality repro and print services to customers in the packaging industry. GMG OpenColor creates ...
Edelrid North America, the newly established North American distributorship for the global Edelrid brand, has hired Blair Williams as director of sales and marketing and Paul Nanawa as director of operations. Williams and Nanawa are both ...
Tags: outdoor industry, climbing
Nestlé Confectionery's bubbly chocolate brand AERO has unveiled a collaboration with British fashion designer Matthew Williamson to create a beautiful limited edition wrapper design. The new high-fashion design will feature on AERO ...
Tags: Nestlé, AERO, Matthew Williamson, packaging
Cadbury is launching a new chocolate brand Cadbury Coco in Australia. The brand will be available in blocks as well as gift package form. Cadbury Coco will consist mainly of dark chocolate but will come in different varieties. It will ...
Tags: Cadbury, Dark Chocolate
Dos Equis, a premium Mexican beer brand in the US, is set to introduce new limited edition Exploration variety pack. The new limited edition pack will be available in a 24-bottle pack, including six bottles each of Dos Equis Lager and ...
Energy drink brand Emerge has introduced has redesigned its packaging design with a view to enhancing consistency and range navigation between flavors. The new design is expected to strengthen the brand's position in the market, supplying ...
Tags: Energy drink, Packaging
The GLIDDEN paint brand is rolling out a new colorful world in INNOVENTIONS at Epcot, part of the Walt Disney World Resort. The paint brand known for a rich tradition of innovation and color inspiration has collaborated with Walt Disney ...
Tags: chemicals, coating, paint and pigment, GLIDDEN paint
As a brewer of Belgian-style beers, New Belgium Brewing has always had an affinity for Farmhouse Ales and now it’s brewing its own – Long Table Farmhouse Ale. This seasonal release pays homage to the rich heritage of this ...
Tags: beverage, beer, Belgian-style beers
Oscar Mayer, an American meat and cold cut production company, owned by Kraft Foods, has expanded its P3 Portable Protein Pack snacking line with the addition of two new varieties - Nut Clusters and Grill Snackers. The new varieties offer ...
The superhero leads the charge of three new sets launched under the Juniors brand for this summer. Marvel’s Spider-Man has joined the LEGO Juniors line-up, as the hit construction brand launches three new sets for the summer. ...
Tags: LEGO, toys, new type toys
Oreo, a cookie brand owned by Mondelez International, has introduced new Oreo Thins to its existing range of cookies. To be available in Original, Golden and Mint flavors, the new Oreo Thins cookie is a sleek version offering the same ...
Tags: processed food, new Cookies taste, Oreo
Licor 43, the leading Spanish liqueur is set to lead the way in alcohol marketing as it is the first liqueur to launch a fully immersive consumer experience using a virtual reality headset. Inspired by Licor 43's latest TV campaign the ...
Tags: Spanish liqueur, headsets