Brainteaser puzzle brand Wasgij is to sponsor daytimes on the Challenge game show TV channel. This marks the first strand sponsorship package on Challenge, which reaches over 10.4 million individuals each month. Sponsored content will ...
Tags: Wasgij brand, game show
Iconix Brand Group, Inc. announced that it has acquired Lee Cooper, a global lifestyle brand with over a 100-year heritage for $72 million in cash. The brand was acquired through the Company's Luxembourg subsidiary, Iconix Luxembourg ...
Tags: Iconix Brand, Lifestyle Brand, Lee Cooper
US-based PKG, part of the Hangar 12 Group, has created new branding and revamped packaging for Hillshire Brands' State Fair Brand Corn Dogs. The new-look packaging showcases the product's playfulness while creating a differentiation ...
Tags: PKG, revamped packaging, Hillshire Brand
Sealy, Inc. unveiled its 2013 Sealy Posturepedic line, a comprehensive new offering comprised of three breakthrough mattress series that underscore the brand's commitment to support and quality. Featuring the industry's first true hybrid ...
Tags: Sealy, 2013, Sealy Posturepedic line
Cotton Council International (CCI) will launch the fifth season of its “Let’s Design” TV show, a pan-India fashion design competition that trains India’s future clothing designers and educates consumers on the ...
Tags: cotton, cotton fabric, single garment
Cotton Council International (CCI), in association with Fashion Design Council of India (FDCI), congratulates Vedangi Agarwal, Dimpali Khattar, Deepen Mohan Sharma and Ruchi Ramachandran on their advancement to the final round of the ...
Tags: CCI, FDCI, fashion design competition
The Voice Library, a service which allows subscribers to record, preserve and archive audio recordings, via telephone or computer microphone - safely and securely – is gaining momentum in attracting new subscribers following the ...
Tags: Voice Library, Consumer Electronics, Phone
The number of eco-labels in the food industry is expected to continue to proliferate in 2013. More than 200 seals and logos represent some ecological, ethical, ingredient or sustainability attributes in the global food industry. Organic ...
Tags: eco labels, food industry, proliferation, 2013
The PrintCity Alliance is set to conduct its new Packaging Inspiration Forum on April 24/25 2013 in Düsseldorf, Germany, for brand owners, designers, printers and converters. The event will focus on Value Added Packaging (VAP) and ...
Tags: PrintCity Alliance, Packaging Inspiration Forum, packaging
Computerworld - Mobile payment technologies are finally vaulting forward in the U.S. after years of slow advances. The biggest move ahead could occur in September, when Apple is widely expected to embrace a mobile payment scheme with its ...
Tags: Mobile payment technologies, mobile payment network, Apple, mobile
More that a dozen retailers including Best Buy, Walmart, Target and 7-Eleven have joined forces to form the Merchant Customer Exchange (MCX), a mobile-payments network that will compete with Google and Isis. The retailers claim that they ...
Tags: Walmart, Target, MCX, mobile payments network
A new analysis from Symphony Consulting, a division of SymphonyIRI Group Inc., reveals that claim sales for "Better for You" and "Dietary Restriction" lead among five macro health claim categories, accounting for 36 percent and 33 percent ...
Tags: Symphony Consulting, analysis, report, Food and Beverage
Mattel Apptivity launched in August – it’s a new concept for kids where ‘toy meets tablet’, enabling them to play with their favourite toy on iPad. While opening the door to new brand engagement, Apptivity creates ...
Tags: Apptivity, Mattel, Apptivity toys
Truvia business has signed a strategic agreement with Grupo Herdez for the distribution and marketing of its Truvia sweetener in Mexico. Truvia is a stevia-based sugar substitute developed jointly by Coca-Cola and Cargill. Recently, ...
Tags: Truvia sweetener, Truvia, sugar, sweetener
The surge of complaints sent to the REAL Assurance Scheme indicates that some companies are exploiting a lack of consumer awareness and using aggressive, high-pressure and sometimes illegal selling techniques to persuade consumers to sign ...
Tags: REAL, Solar PV, double-glazing industry