A new parent-led campaign is calling on the UK's top toy retailers to stop promoting toys as only for boys or only for girls. Let Toys Be Toys arose from a thread on Mumsnet where parents shared experiences of shopping for toys for ...
Tags: Mums Re-Ignite Toy, Toys, toy retailers, Let Toys Be Toys
Retail and supplier seasonal marketing spends are up year-on-year. Two thirds of toy firms surveyed by ToyNews say they’re spending more on marketing their products for Christmas. Some 66 per cent of firms have a higher ...
Tags: Toy firms, Christmas, Toy, toy retailers
Nancy Stanek is used to predictions of her toy shops' demise. In the 1970s, catalogs were expected to be the death of her Toys et Cetera stores. Then it was the big-box discounters such as Wal-Mart and Target. More recently, the big, ...
Tags: Toys, Toys et Cetera stores, Nancy Stanek, toy sellers
Are the days of a single hot toy over? Retailers predict kids tablets, Furby, Nerf and LEGO to be this year's top sellers. Most of the UK’s top retailers of toys believe that rival kids’ learning tablets LeapPad 2 and InnoTab2 ...
Tags: Toy Retailers, Toys, Christmas
The "top four players" will take 54.7 per cent share of the market, say analysts. Toy retail is set to face some of its toughest tests over the next few years, starting this Christmas. According to IBISWorld, toy retailers will continue ...
Tags: Toy Retail, Toys, UK Toy
What you see before you is the first in a series of regular blogs that the ToyNews team - myself, Samantha and Dominic - will be writing for you every Friday. We very much hope that you’ll enjoy them and would love to hear what you ...
Tags: Toys, blog, techpet, top drawer
It’s been an incredible year for Skylanders. Why do you think it’s been so continually successful? Well, apart from the obvious fact it's a superb concept it's down to 1. Marketing spend, 2. Marketing spend and 3. Marketing ...
Tags: In Thing, Skylanders toys, Skylanders Giants