Midco Toys' six-month promotional campaign with the Burton Mail has got off to a flying start. The event kicked off with Playmobil, which allowed readers in the Burton-on-Trent area to exchange collected tokens from the local newspaper ...
Tags: Midco, Burton Mail, Toys
Study also found that boys are heavily getting behind the craze. The Loom Brand craze is, in part, being driven by parents who want to peel their children away from tablets. A study by Kids Brand Insight into the craze has found that ...
Tags: Loom Bands, Children, Toys
SmarTrike has designed ten limited edition Royal tricycles to mark Prince George's first birthday. The firm is also launching #RoyalRide, a nationwide campaign that will see the likes of bloggers and celebrities head 'out and about on ...
Tags: SmarTrike, Royal Tricycles, Toys
New lines include Benny's Spaceship and the Drop Ship. Wth the DVD now available in-store, LEGO has added three new sets to its product line for The LEGO Movie. Aimed at children aged seven to 14, the sets will allow them to recreated ...
The company hopes to draw kids to the new site with a series of secret codes detailed on packaging or product manuals. Brainstorm has launched its new website, now featuring a library of educational content for children, fans and ...
Tags: Brainstorm, Website, Toys
Research finds the average video game for children costs£1212, compared to £1224 for a board game. Reserach by independent shopping price comparison site PriceSpy.co.uk has found that, on average, board games are valued at ...
Tags: Video Game, Board Game, Toys
The interactive book offers kids aged five to eight the chance to improve their vocabulary, play memory games and more. Leapfrog has added Disney’s Planes 2: Fire and Rescue to its popular LeapReader Read on Your Own series. The ...
Tags: Fire and Rescue, Toys
UK sales director honoured at successful inaugural event at BAFTA. Gerbie Quilter has been named as the first ever ToyNews Woman of the Year. Vivid Imaginations' sales director picked up the accolade at a special event held at BAFTA ...
Tags: Gerbie Quilter, Toynews Woman, Toys
Creator of the Big Yellow Teapot and founder of Bluebird Toys joins September's event. Sir Torquil Norman, the inventor of the Big Yellow Teapot and founder of Bluebird Toys, has been confirmed as a speaker at the Toy & Game Inventors ...
Tags: Sir Torquil Norman, Toy&Game, Toys
The interactive book offers kids aged five to eight the chance to improve their vocabulary, play memory games and more. LeapFrog has added Disney’s Planes: Fire and Rescue to its popular LeapReader Read on Your Own series. The ...
Tags: LeapFrog, Leapreader Portfolio, Toys
Children and families will be offered free packs of Uno at this year's Camp Bestival. Popular card game Uno has partnered with Camp Bestival to offer fans and families free packs at this summer’s festival. The partnership with the ...
Tags: Uno, Festival Activity, Toys
Carte Blanche to host a special event at the Kent shopping centre on August 2nd and 3rd. To celebrate the launch of new characters in its Moshlings Collection in August, Carte Blanche is hosting an exclusive Moshi Monsters Experience ...
Tags: Bluewater, Carte Blanche, Toys
Film director Lance Weiler plans to launch his plush alien creation to the UK to encourage kids to read and engage with the world around them. Filmmaker Lance Weiler is heading to London to encourage children of the UK to step away from ...
Surya recently was honored with a Global Goodness Award for its charitable outreach and promotion of sustainable practices. Sponsored by Las Vegas Market, the semi-annual awards program was launched in 2013 to recognize furniture, gift and ...
Tags: Surya, Furniture, Furnishing
Firm is looking for toy retailers with an online presence to get on board with the service. Lost My Name, a start-up that uses technology to create personalised story books for children, has become the highest valued business to ever ...
Tags: Lost My Name, Business, Toys