Marketers and advertisers must find new ways to engage the hyper-connected consumer, who now comprises nearly half the U.S. adult population. According to a new study by brand strategy consultants Vivaldi Partners, 48 percent of these ...
Tags: Consumer Electronics
The Antigua Group, Inc.-one of the nation's leading designers and marketers of lifestyle apparel under the distinguished Antigua brand has announced its Tour Team for year 2014. Headlining the Antigua team on the LPGA Tour is women's ...
Tags: Apparel Brand, Apparel
Ushering the stylish era in home décor, Tangerine Home Couture, boutique designer brand of home solutions, has launched in the country with innovative thematic stories and colour coordinated designs to suit your lifestyle and enhance ...
Tags: Zen XP, Turq Tango, Scarlet Sunsets, Home
The Center for Tire and Service Education (CTSE) is seeking corporate scholarship funding for participants in Tire Leadership 21, a new business education program for North American independent tire dealers. Tire Leadership 21, which ...
Here are some of the latest health and medical news developments, compiled by the editors of HealthDay: SafeSpout and SafeShower Water Filtration Products Recalled At least one death has been linked to recalled SafeSpout and SafeShower ...
Purdue Extension's annual Indiana Horticultural Congress will be Jan. 21-23 in Indianapolis with sessions designed to meet the needs of fruit, vegetable, wine, organics and specialty crop growers and marketers in Indiana and surrounding ...
Colours have become an increasingly important feature of both small and large appliances over the past 24 months. Whether it is a function of technology becoming homogeneous, meaning appearance becomes an influential differentiator, or ...
When consumers head out for their everyday shopping needs, are they navigating the store on auto-pilot or are they open to new products and experiences? According to market research organisation Nielsen, the answer is anything but ...
Tags: Agriculture, Food
Facebook has been accused of intercepting private messages of its users to provide data to marketers, according to a class-action lawsuit filed in a federal court in California. The social networking company scanned plaintiffs' private ...
Tags: Computer Products, Facebook
Australian wholesale grocery distributor Metcash Limited (Metcash) has announced it will split its Food and Grocery pillar into two divisions, each led by a separate CEO. The move will see the convenience channel separated from the ...
Tags: supermarket, management
Hopefully as you are reading this, you are enjoying the holiday season and getting ready for 2014. It's been a chaotic, uneven 2013, and my wish is to see it over with as soon as possible and make a fresh start. Not all of 2013 has been ...
Croda Inc is broadening the ability of personal care formulators to engineer product aesthetics with the launch of the first in a line of sensory-driven emollients, Sensemol LST. This new, multi-functional, ether-based emollient offers an ...
Tags: Croda, personal care, emollient, Sensemol LST, emulsion
Peoples Natural Gas announced today that the Federal Energy Regulatory Commission (FERC) has granted all of its required approvals related to the transaction with EQT Corporation (NYSE: EQT) for the Peoples Natural Gas purchase of EQT's ...
Tags: Oil and Gas News, Peoples Natural Gas, EQT, Purchase
The Interactive Advertising Bureau and its Native Advertising Task Force today released the "IAB Native Advertising Playbook" to serve as a consistent framework for the discussion surrounding native advertising. The Playbook identifies ...
Tags: Consumer Electronics
1. Globalisation Managing a brand globally requires balancing some level of global continuity with enough local customization to account for differences in shoppers, retail environment, and competitive situations. In today's world, there ...