Brooks Running Company announced it will double down on its commitment to the future of the sport by launching the Brooks Booster Club. This needs-based grant program will provide gear and funds to 25 under resourced high school cross ...
Tags: pay-to-play fees, meet entry fees, transportation costs, Sporting Goods
Pearl Izumi has hired Verde Brand Communications as its public relations and brand communications agency of record. Neighbors in Boulder County, Verde’s Boulder staff will become not only partners in the office, but on Pearl’s ...
Tags: brand direction, Sporting Goods
Schutt Sports, a leading manufacturer of football and lacrosse helmets, and Brain Sentry, a leader in the emerging wearable impact sensor market, today announced that Schutt will offer sensor-enhanced football helmets starting with the 2015 ...
Cannondale-Garmin Pro Cycling showcased its 2015 team and the cycling products they will be using at the IAC building in New York City for media, bicycle dealers and celebrities Wednesday night. Attendees were able to see the technology the ...
Bauer Hockey, a subsidiary of Performance Sports Group Ltd., will open its first-ever Bauer Hockey retail experiences beginning this summer in Boston and Minneapolis. A transformative and historic initiative for Bauer Hockey, the premium ...
Tags: hockey retail environment, indoor ice rink, Sporting Goods
Head North America promoted Jon Rucker to SVP sales/marketing for Head USA Winter Sports. “Jon’s leadership has propelled our U.S. Winter Division to new heights. 2014 was a record year for us,” stated Kevin Kempin, ...
The inaugural Sports Tech Conference and Marketplace presented by the Sports & Fitness Industry Association (SFIA) made its successful debut earlier this week at the International Consumer Electronics Show (CES) in Las Vegas. CES attracts ...
lululemon athletica Inc., a yoga-inspired athletic apparel company, has appointed Stuart C Haselden as the chief financial officer (CFO), effective from February 2, 2015. Haselden’s career spans 15 years of executive leadership at ...
Tags: driving strategy, international growth, shareholder value, Apparel
According to results of a national poll by the Robert Morris University Polling Institute, 82.4 percent of Americans believe that sports teams and owners hide reports of scandalous player behavior to protect the team image. The poll ...
Rockin' Refuel by Shamrock Farms will debut its latest flavor innovation – Salted Caramel – exclusively in 7-Eleven stores nationwide starting this week. The flavor is unique to the protein drink category and complements ...
Tags: Protein Beverage, milk, Agriculture
The 2015 International CES® will feature Hollywood stars, TV personalities, professional athletes and musical icons promoting the latest innovations revolutionizing the ways consumers live, work, play, connect and access information. ...
Tags: 2015 CES, Hollywood Stars, TV Personalities
Life Time Fitness has expanded its annual Commitment Day to a four-day Commitment Festival that kicks off Friday, Jan. 1, with a 5K Fun Run in 52 cities. Set to take place at 113 Life Time destinations from coast to coast, the Festival ...
Tags: Festival, athletic abilities, Sporting Goods
The Yomiuri Giants, Japan’s best-known baseball team, will be outfitted by Under Armour in 2015, under a new agreement. The multi-year apparel and accessories partnership was announced in Tokyo by the team and Dome Corp., which is ...
Tags: baseball team, Sporting Goods
Volvo Cars has collaborated with Ericsson and sports gear manufacturer POC to develop a new safety technology to protect cyclist from fatal accidents. The technology will be showcased at the 2015 CES in Las Vegas which involves a ...
Tags: safety technology, cyclist, Auto
The Consumer Electronics Association (CEA)® today announced the full lineup of lifestyle-focused conference programming and exhibits produced in partnership with Living in Digital Times at the 2015 International CES®. Owned and ...
Tags: 2015 CES, Lifestyle Technologies, Consumer Electronics