The Consumer Electronics Association (CEA)® today announced that GoPro Founder and CEO Nicholas Woodman will deliver the keynote address at the Leaders in Technology (LIT) Dinner at the upcoming 2015 International CES®. Owned and ...
Atlas Snow-Shoe Company has expanded its race team to include the new Atlas Adventure Team, which will include brand enthusiasts from both U.S. outdoor and snow sports industries in 2015. The Atlas Race Team has been at the forefront of ...
POC, Volvo and Ericsson will present an innovative safety technology connecting drivers and cyclists for the first time ever at International CES in Las Vegas Jan. 6-9. The technology consists of a connected car and helmet prototype that ...
Tags: cycling, skiing, outdoor sports, Sporting Goods
Reebok announced partnerships with two of the top Mixed Martial Arts (MMA) athletes in the world, UFC World Champions Jon Jones and Ronda Rousey. The signings of Jones and Rousey follow the recent announcement of Reebok’s ...
Tags: MMA Stars, Sporting Goods
Puma and pop star Rihanna announced a new multi-year partnership, kicking off in January 2015. Rihanna will become Puma's global ambassador for Women's Training and serve as the Puma women's creative director, bringing her styling ...
Adidas and Arizona State University announced an eight-year partnership in which the Portland, OR, based company will be the official athletic footwear, apparel and accessory brand of the Sun Devils through the 2022-23 season. ...
Tags: Adidas, Partners, Sporting Goods
Osmo Nutrition, the maker of hydration products, hired Will Garratt as its chief executive officer. Garratt will lead all brand strategy, marketing and sales initiatives, and work closely with Founder Dr. Stacy Sims, to enhance and ...
Tags: hydration products, Sporting Goods
Reebok opened four new retail locations in Southern California in November, with the mission of helping consumers to become their best selves through fitness. The Reebok FitHub stores cater to fitness enthusiasts across the state, and ...
Tags: Fithub Stores, Sporting Goods
Fox Head Inc. announced that Pete Fox will rejoin the company in the newly created role of chief creative officer. Fox will report directly to Interim CEO Scott Olivet with his appointment being effective immediately. Formerly the ...
Tags: Officer, Former CEO, Sporting Goods
NSGA announced that baseball Hall of Famer Cal Ripken Jr., will be the featured speaker on Monday, May 4 at the 51st Annual Management Conference & 17th Annual Team Dealer Summit in Austin, TX. Ripken became a national icon with his ...
Tags: baseball Hall, Sporting Goods
Jaco Hybrid Training Center has welcomed Nubreed Nutrition as a new strategic partner. JACO Hybrid Training Center is the home to The Blackzilians, MMA's notorious "Super Camp" (also founded by Robinson in 2010. Nubreed Nutrition was ...
Universal Sports Network and Lagarde Unlimited announced plans for Beyond the Medals - The Business of Sport, a new, original sports program that provides viewers with an inside look at the world of Olympic sports. Hosted by sports ...
Tags: Rio Olympics, TV Show, Sporting Goods
The German-based international sportswear brand Adidas has recently unveiled the uniforms for the athletes of the American professional basketball league National Basketball Association (NBA). The label, which is the official outfitter ...
Tags: NBA All-Star Game, Adidas, Apparel
Zamst, a leader in high-performance sports protective equipment, has renewed its worldwide endorsement deal with professional basketball star Stephen Curry. Considered to be one of today’s best basketball players, Curry has has ...
Tags: Endorsement Deal, Sporting Goods
The British Olympic Association (BOA) has revealed that DFS is the Official Team GB Homeware Partner for the Rio 2016 Olympic Games. DFS, and its 3400-strong UK workforce, has pledged its support for Team GB athletes who will compete for ...