When it comes to vendor events, your company only has a small window of time to bring in potential customers and wow them. The staffers at your booth are your first line at these events, therefore success is dependent on their behavior ...
Tags: potential customers, booth staffers, fundamental problem
Union workers are a substantial part of trade shows and exhibitions. Experts specializing in various fields, including carpenters, electricians, plumbers, decorators, carpet layers and teamsters, help trade show marketers and convention ...
Tags: Union workers, customer service, trade shows
The 2016 South by Southwest (SXSW) conference is a wrap, but the marketing world is still buzzing about it. One of the most talked-about marketing masterpieces at this year’s SXSW was the astonishing installation of a 100-foot Ferris ...
Tags: SXSW, Coney Island, Ferris wheel
You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can ...
Tags: office space, pop-up, convenient way
We are observing an emerging trend with exhibitors. More and more are moving away from having the generic candy dish to serving “real” food and offering beverages to their visitors at the booth. From something as simple as ...
I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to breakdown industry trends for you. You can use this data to help justify your trade show or event budget and presence ...
Tags: trade show, marketing projects, CRM system
The goal of any trade show exhibitor is to stop attendees in their tracks in just 5 seconds, before they take a few more steps and are gone. But how do you do that? I’ve found in my years of trade show experience there are 5 ...
Tags: demonstration, guard up, target market
In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI? We all love to make a sale at the show or the few days after, but in many industries that just isn’t ...
Tags: Pre-ROI, branding materials, exhibit
For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s definitely a big step and a serious investment, so it’s important that those companies get ...
Face to face trade shows, conferences and events have become the largest estimated share of a B2B marketers budget. Once you have determined trade show exhibiting is right for your company, here are the questions to ask to pinpoint your ...
Tags: B2B marketers, exhibiting, trade show
For most, bonus display space is everything when it comes to an island display. If your budget doesn’t have room for a hanging sign, tower displays are a great alternative to offer advertising you can see from 100 meters away. Adding ...
Your event is tomorrow and your images are not showing up on the monitor. It’s late, you traveled all day, and the AV tech is nowhere to be found. There are some simple things that can make or break your next event that we should ...
Tags: monitor, AV functions, tips
Despite all the negative press that the Olympic Games have received, I can’t resist the draw of the drama, and hope, that they generate – from the spectacle of the opening ceremony to the dedication of the athletes and the ...
Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a one-time event. You have to think long-term to successfully design an exhibit ...
Tags: trade show exhibit, one-time event, business relationship
XL Hybrids has received approval from California Air Resources Board (CARB) for incentive vouchers for converting hybrid-electric vehicles to fleet vehicles. The approval for the first California Heavy Duty Voucher Incentive Project ...
Tags: XL Hybrids, Fleet Vehicles