Rebecca Oatley, managing director at Cherish PR, explains why toy firms should be open to using Virtual Reality technology when it comes to marketing their latest ranges. If you've dismissed Virtual Reality as too expensive, a passing fad ...
Tags: Rebecca Oatley, Cherish PR, Virtual Reality
UK based Roborace has revealed the design of world’s first autonomous race car. This car has been designed by Roborace's newly appointed chief design officer Daniel Simon. Simon is known for his work in sci-fi movies such as ...
Tags: Roborace, Autonomous Race Car, Danel Simon
Star Monsters is the most TV advertised toy so far in 2016. Magic Box Toys and Esdevium's new collectable, Star Monsters, has enjoyed a strong debut at UK retail. Since launching at the beginning of February, reaction from both ...
Tags: Star Monsters, Esdevium, Magic box
When guests on Carnival Cruise Line's newest ship, Carnival Vista, raise a pint in the Red Frog Pub & Brewery, they will have a choice of three distinctly flavored hand-crafted beers brewed right on board in the first brewery at sea in ...
Tags: Carnival Cruise, Craft Brewery, Concrete Beach Brewery
Xeikon, an innovator in digital color printing technology, will be showcasingits Fusion Technology at drupa 2016, Messe Düsseldorf, May 31 to June 10. Following its highly successful launch at Labelexpo,Xeikon is delighted to present ...
Tags: Xeikon, Fusion Technology, Durupa 2016, Automated Digital Label
RPC Bebo Plastik, a producer of thermoformed containers, has unveiled a new thermoformed cup for Café Coffee Day's new ready-to-drink iced coffee, Frappe Chill. Developed in multilayer polypropylene with an EVOH layer to prevent ...
Tampa-based World of Beer has signed a franchise agreement with Cong Yin and his partners to open its first overseas tavern in Shanghai. The tavern will commence its operations in the second quarter of this year. The franchise partners ...
Tags: World of Beer, Cong Yin, Shanghai, Tavern
After a couple of lengthy delays, the Microsoft Surface Hub has started to ship to businesses. Microsoft announced its unusual Surface Hub concept way back in January 2015 as a new breed of business computer. These were to be huge 84-inch ...
Tags: Microsoft Surface Hub
Process and packaging technology supplier Bosch has added a new topload cartoner to its TTM portfolio. The Sigpack TTMP offers an efficient and flexible cartoning solution for pharmaceutical customers who need packaging for ampoules, ...
Tags: Bosch, TTM portfolio, Cartoner, Sigpack TTMP
A new bag-in-box pack for storing fruit juice has won an international award for its simplicity and packaging functionality. Called Ice Box, the pack was the winner of the Packaging Concept category at the Art of Packaging Awards held ...
Tags: Bag-in-box pack, Fruit Juice, International award, Ice Box
Mercedes-Benz has started local vehicle production in Brazil with a new plant in Iracemápolis. The site was officially opened in the presence of guests from politics, industry and society. Mercedes-Benz has started production at ...
Tags: Mercedes-Benz, New Passenger Car
Haruhiko Okumura, Taksahi Sasaki and Aira Hotta The windshield-refracted augmented reality projector is used to achieve hyperreality performance with free depth perception, high visibility, and low eye fatigue. In a head-up display ...
Bosch Packaging Technology has introduced new topload cartoner, expanding its TTM product portfolio for pharmaceutical industry. The new machine, Sigpack TTMP, is designed for packaging of ampoules, vials, syringes, pens and other ...
Tags: Bosch, Topload cartoner, TTM product, Sigpack TTMP
Nissan will debut its concept of Micromobility at the 2016 New York International Auto Show. The new micromobility concept from Nissan is aimed at addressing the personal mobility challenges that people face or will be facing in the ...
Something is happening with Project Ara, Google's modular smartphone project. Remember Project Ara? You might not, given the relative radio silence of the team behind it in recent months, but it's been in the works for years now. Way ...