Toys R Us is harnessing the power of augmented reality to help bring the ailing retailer from the brink of bankruptcy, it has been revealed. In the midst of its ongoing financial struggles, CEO Dave Brandon has detailed the ...
Animin will be backed by an expansive online, print, TV and social marketing campaign. Animin, a digital pet that uses the latest augmented reality technology, will be available in all major UK games, toy and supermarket retail outlets ...
Animin, virtual pets that exist in the real world through augmented reality, will be debuting at Toy Fair next week. The product has been developed by a group of AR tech specialists, digital artists and games developers at Figure Games in ...
Tags: Digital Pet, Digital Pet Animin, Augmented Reality Toy