Absolut Vodka articles & resources on Made-in-China.com

Pernod Ricard Completes Sale of Domecq Brandies and Wines

Apr 5, 2017

Pernod Ricard has completed the sale of Domecq brandies and wines to Bodega Las Copas, a joint venture between Emperador Group and González Byass, for €81m. The sale includes Pernod Ricard’s portfolio of brandies ...

Tags: Pernod Ricard, Wines

Vodka New Design

Apr 29, 2015

Spirits brand Absolut will be launching a redesigned bottle that will feature an updated two line logo, a new script, a redesigned medallion, reduced glass weight and a new brand signifier. Carried out in collaboration with Brand ...

Tags: Absolut, Redesigned Bottle, Vodka

Absolut Vodka

Apr 28, 2015

The new bottle featuresg an updated two line logo, a new script, a redesigned medallion, reduced glass weight and a new brand signifier. Peder Clason, global brand strategy director, Absolut, said: “The new bottle maintains ...

Tags: Bottle Redesign, Absolut

Pernod Ricard Sells Caribe Cooler

Apr 7, 2015

French drinks group sale of icts Mexican RTD brand Caribe Cooler to Grupo Bepensa. The deal amount has not been revealed, reports The Spirit Business. Mexico-based conglomerate Bepensa had agreed to acquire the RTE brand in December ...

Tags: RTE brand, wine cooler, Food

There Is Opportunity for Manufacturers and Suppliers to Be More Creative Than Ever Before

Mar 11, 2014

Alongside changing consumer habits, there have been recent developments in technology meaning there is now opportunity for manufacturers and suppliers to be more creative than ever before. So, what developments should we be looking out ...

Tags: innovation trends, Personalised packaging, Pack differentiation

In Addition to Delivering on All of These Requirements,Pack Needs to Have Shelf Stand out

Aug 13, 2013

Packaging used to just be about the three P's: protection, preservation and presentation. But nowadays it's about so much more than that. In addition to delivering the above listed qualities packaging has to tell a story about the brand. In ...

Tags: Packaging, Printing

Absolut Vodka Launches New Limited Edition Bottle Design

Apr 5, 2013

Absolut Vodka owned by Pernod Ricard USA has launched its new limited edition bottle design, Absolut Mexico, in the US following its debut in Mexico in 2012. Absolut Mexico, which pays tribute to Mexican culture and multicultural ...

Tags: Absolut Vodka, Packaging, Bottle

Creating The Perfect User Experience

Apr 1, 2013

DESIGNER YANG MINGJIE: CREATING THE PERFECT USER EXPERIENCE From Munich to Shanghai In 2001, Yang graduated from Zhejinag University and was awarded a full scholarship from the WK Foundation to study abroad in Germany. After ...

Tags: Focus Vision, Service, Beauty of Made in China Awards

Pernod Ricard UK Wanted Its Latest Launch for Vodka Brand Absolut to Stand out

Jan 4, 2013

The brief: With a tradition of producing limited edition bottles, Pernod Ricard UK wanted its latest launch for vodka brand Absolut to stand out. The brief was to take the limited to concept to a “new extreme” Client: Pernod ...

Tags: limited edition bottles, Pernod Ricard, packaging, drink packaging

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