Costa has signed an agreement with big data analytics firm Applied Predictive Technologies (APT) to license APT's Test & Learn Management System. Costa will use the system to test strategic initiatives across its network of over 1,600 ...
Tags: Costa, Analytics Firm APT
Applied Predictive Technologies (APT) has received a $100m minority investment from the merchant banking division of Goldman Sachs in a deal that APT describes as the largest investment in predictive analytics to date. Further reading How ...
Tags: Computer Products, software
Predictive analytics helps firms to get "about three per cent better at guessing" what a consumer would like to buy, according to the founder and chief of Applied Predictive Technologies (APT), Jim Manzi. "Realistically, what predictive ...
Tags: Predictive analytics, Applied Predictive Technologies, Computer Products