SONATA, the first global mobile advertising solution focused entirely on driving real foot traffic to traditional brick-and-mortar businesses, today announced the launch of its first U.S. office in New York City. Simultaneous with the ...
Tags: Mobile Advertising Platform, NYC, Sonata, market
Local media ad revenue is expected to rise from $132.9 billion this year to $151 billion in 2017, or a compound annual growth rate of 2.8%, according to BIA/Kelsey's updated "U.S. Local Media Forecast." In March, the firm projected local ...
Tags: BIA/Kelsey, Local media ad revenue
For decades, newspaper execs have fretted over the tendency for young people to be less apt to read a newspaper. Now local media of all stripes has a new worry: Young businesses, it seems, are also less likely to be loyal to traditional ...
Tags: Consumer Electronics