Premier Foods has entered into a strategic global partnership with Mondelēz to renew its license of producing and marketing Cadbury branded cakes and other ambient dessert products. This is further to the announcement on 8 May 2017 ...
Tags: Premier Foods, Cadbury Cake
Premier Foods has renewed its long-standing license to manufacture Cadbury-branded cake products until at least June 2017 as part of its plan to boost growth in the cake category. The new licensing deal negotiated with Cadbury ...