A new Coca-Cola campaign has been launched in Israel and, once again, unique packs were the order of the day. Waqas Qureshi caught up with the soft drinks giant to discover how it came up with its summer push. The brief Design two ...
Tags: Coke Drive, Bottles
The company invited customers and perspective customers to Israel last week for its Worldwide VIP Event focusing on the labels and packaging market. The company showcased its presses including the HP Indigo 2000 and 3000 digital presses. ...
Tags: Packaging, Printing, digital presses, HP
HP is playing a huge part in the Share a Coca-Cola campaign which appears to be a success for the drinks giant. HP says they have achieved record-breaking productivity to produce 800 million personalised labels in 32 countries. The ...
Tags: Coca-Cola Campaign, Packaging
You have just launched a very innovative personalised campaign by printing popular names on your Coca-Cola bottles. Can you give us some background on the idea behind it? The Coca-Cola campaign to print popular names on our bottles was ...
Tags: North Print, Printing