Marketing Campaign articles & resources on Made-in-China.com

Zola Unveils Organic Sparkling Energy Waters

Mar 7, 2018

Zola has unveiled a range of sparkling energy waters, which will be available in the US from June 2018. With no added sugar, and only 10 calories per 12oz can, Zola's NEW Organic Sparkling Energy Waters deliver the caffeine equivalent of ...

Tags: Zola, sparkling energy waters

AB InBev's Bud Light Unveils Lone Star State-Themed Packaging

Feb 24, 2018

AB InBev-owned Bud Light has commenced a new marketing campaign aimed at going big in Texas in 2018. as it launches new packaging featuring Lonestar and a cutout of the state on the tab. After launching a successful regional program in ...

Tags: packaging

Pure Protein Introduces New Super Food Plant-Based Protein Powder

Jun 8, 2017

Pure Protein, a manufacturer of protein-fortified bars, snacks, drinks and powders, has launched a new super food plant-based protein powder. A complete, vegan protein blend, Pure Protein Super Food is available in three delicious ...

Tags: Pure Protein, Protein Powder

Nestle, Crayola Partner to Launch National Promotion of Kid-Designed Labels

Apr 5, 2017

Nestlé Pure Life has partnered with Crayola to launch a national promotion that celebrates the creativity and individuality of children. The spring 2017 “Share-a-Smile” campaign introduces a new collection of ...

Tags: Nestle, Kid-Designed Labels

Arla Launches Branded Organic Milk in UK

Nov 22, 2016

Dairy giant Arla Foods has launched its first branded organic product to expand its milk offerings in the UK. Branded as the Arla Organic Farm Milk, which comes in 2-litre semi-skimmed and whole milk formats, has a price tag of ...

Tags: Arla, organic product

9 Phones That Made Android The World's Most Popular Mobile OS

Nov 8, 2016

We take a look at nine phones that helped Android become the world's most popular mobile OS. Android may be the world's most popular mobile OS (currently, around 87% of smartphone users are Android adherents) but it didn't get there ...

Tags: Phones, Mobile OS

Dannon Faces Criticism for Non-GMO Claims

Oct 24, 2016

A group of farmers has accused The Dannon Company of using deceptive marketing claims on its new products made from non-GMO (genetically modified organisms) ingredients. Representing various ranchers, corn, soybean, beet sugar and dairy ...

Tags: Non-GMO Claims, Dannon

Ravensburger Details Expansive Christmas TV and Media Campaign

Oct 9, 2016

Campaign will show off Bugs in the Kitchen, Disney Eye Found It!, Labyrinth and Scotland Yard as well as the 3D Puzzle Buildings. Ravensburger will be advertising six key lines in the run up to Christmas, each with an expansive TV and ...

Tags: Campaign, Ravensburger

The Market Creative Launches Brand Film for Silentnight

Sep 27, 2016

The Market Creative has developed branded video content to support Silentnight’s My Sleep Secret campaign. The 30 and 60-second films are told from mum’s perspective as she makes her way through the house. It captures the ...

Tags: Market Creative, Silentnight's My Sleep Secret campaign, branded video

NBF Names Bed Industry Champions 2016/17

Sep 27, 2016

The five winners of this year' National Bed Federation (NBF) Bed Industry Awards have been announced. Now in their sixth year, the awards recognise the companies considered best in class over the past 12 months. The winners were: Kaymed ...

Tags: NBF, Bed Industry Awards

Brainstorm Looks to Mirror 'phenomenal Success' of Stikbots with New TV Campaign

Sep 27, 2016

The success of the product has been attributed to a comprehensive marketing campaign put in place by Brainstorm at the start of the year. Educational toy specialist has labeled the success of its line of animated StikBots as nothing short ...

Tags: Brainstorm, StikBots, TV campaign

Re: Creation to Launch Razor's Hovertrax 2.0 in November

Sep 27, 2016

''Hovertrax 2.0 is quite simply an incredible ride and we are delighted that we're able to offer UK riders a slice of the action,'' said Re:creation's Katy Fletcher. Re:creation is set to launch Razor’s Hovertrax 2.0 in the UK from ...

Tags: Re:creation, Razor's Hovertrax 2.0

Arla Targets UK Foodservice with New Brand Arla Professional

Sep 21, 2016

Arla Foods, has launched ‘Arla Professional’ as the new brand name for its foodservice offering in the UK. It offers the best in dairy and will see the company’s existing cheese and butter foodservice brands fall under ...

Tags: Arla Foods, Arla Professional, Lockerbie

Leapfrog's Leapstart Championed by UK Primary Teachers After iChild Research

Aug 30, 2016

97 per cent of 200 UK primary school teachers surveyed said they would recommend the device to parents of young kids to prepare them for school. Primary school teachers across the UK have championed LeapFrog’s LeapStart brand as the ...

Tags: LeapFrog's LeapStart, iChild, recommandation

Golden Bear Boosts Oddbods Campaign

Aug 26, 2016

''He collectables market is a popular one, so it's key that all of our marketing activity gives Oddbods significant stand out,'' says Golden Bear's Katherine Pierce. As part of its campaign strategy to promote its children's collectables ...

Tags: Golden Bear, Oddbods

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