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NBC Sports
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Igloo Products Corp. Renewed Its Partnership with FLW
Jan 28, 2015Igloo Products Corp. renewed its partnership with FLW, the world’s largest tournament-fishing organization. Terms of the agreement were not disclosed. “Igloo stands for the very best quality in its category and FLW is proud to ...
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PGA Tour Superstore Signed a Multi-Year National Partnership Agreement with Golf Channel
Jan 26, 2015PGA Tour Superstore has signed a multi-year national partnership agreement with Golf Channel that includes a brand integration program and a strategic media buy. Among the many programming opportunities, “new product spotlights” ...
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Flw Made a Sponsorship Agreement with Johnson Outdoors
Jan 21, 2015FLW, the world's largest tournament-fishing organization, has announced a sponsorship agreement with Johnson Outdoors, owner of Minnesota-based trolling motor manufacturer Minn Kota. Financial details of the deal were not disclosed. "Minn ...
Tags: multifunction displays, autopilots, ice flashers, Sporting Goods
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Universal Sports Network and Lagarde Unlimited Announced Plans for Beyond The Medals
Dec 8, 2014Universal Sports Network and Lagarde Unlimited announced plans for Beyond the Medals - The Business of Sport, a new, original sports program that provides viewers with an inside look at the world of Olympic sports. Hosted by sports ...
Tags: Rio Olympics, TV Show, Sporting Goods
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NBC Has Shown More Live Coverage Over The Internet Than It Has on TV
Feb 12, 2014Over the past few Olympics,NBC has shown more live coverage over the Internet than it has on TV.For the upcoming Winter Games,Comcast's Xfinity TV subscribers will be able to tap the breadth of that online coverage on their big screens. ...
Tags: NBC, Online Olympics, online show
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The Sharing Network That Uses Data-driven Social Media to Draw Attention to Topics
Jul 8, 2013In May, some 30 million people visited Upworthy, the sharing network that uses data-driven social media to draw attention to topics that matter. The milestone illustrates the strong, sustained growth being seen by the 14-month-old company ...
Tags: Consumer Electronics, Electronics
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Serfas Will Run Two 30-Second Ads During The Tour De France
Jun 27, 2013For the first time in Serfas' 20-year history the company is running a television commercial. The brand will run two 30-second ads during the Tour de France, which starts Saturday. The spots will be airing on NBC Sports Network on cable ...
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This Weekend's USA Cycling Professional Road and Time Trial Championships Are Being Held
May 28, 2013This weekend's USA Cycling professional road and time trial championships are being held, for the first time in the event's 28-year history, in Chattanooga, Tennessee, after many years in Greenville, South Carolina. And Chattanooga's ...
Tags: Transportation, bike
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Yahoo's Revenue Climbed 2 Percent in The Fourth Quarter
Jan 30, 2013Yahoo’s revenue climbed 2 percent in the fourth quarter, though its display ad business shrank and profit was down from a year earlier. Yahoo’s revenue for the quarter ended Dec. 31 was US$1.35 billion. Subtracting commissions ...
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People Turn to Sites Like Facebook, Google+ to Voice Protest, Share Their Excitement
Dec 20, 2012As Olympic athletes take to a global stage in London this week, participants, coaches and fans are expected to take to their favorite social networks in record numbers. Whenever something big happens -- tornadoes, political unrest, the ...
Tags: Olympic, athletes, social networks
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Institute of Style Is Designed to Help Men Across America Step up Their Style
Nov 23, 2012PVH Corp. announced that it has partnered with comedy website Funny Or Die as part of the "Van Heusen Institute of Style" campaign. The "", now in its second season, is designed to help men across America step up their style. The new video ...
Tags: PVH Corp., advertisements, Apparel, football star
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PVH Corp Introduced Quarterback Matthew Stafford as The Latest
Sep 14, 2012PVH Corp. unveiled the 2012 Van Heusen Institute of Style campaign, introducing quarterback Matthew Stafford as the latest to go from style "trainee" to "graduate." Stafford joins football Hall of Famers Steve Young and Jerry Rice as part ...
Tags: PVH, Style campaign, apparel, ESPN, NBC Sports
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Twitter Is Teaming with NBC to Make It Easier for Users
Jul 24, 2012Twitter is teaming with NBC to make it easier for users to take in all the tweets about the upcoming Olympic Games. NBC Olympics , an arm of the NBC Sports Group, announced this week that Twitter will gather tweets about the London 2012 ...
Tags: Twitter, NBC, US, Olympic Games
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NBC Has Teamed up with Troika to Establish The Group's Brand Platform
Jun 18, 2012NBC Sports Group–the newly formed entity resulting from the Comcast and NBC Universal merger–has teamed up with brand consultancy&creative agency Troika to establish the group's brand platform,rebrand Versus to NBC Sports ...