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Social Media Campaign
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Acamar Eyes International Toy Expansion with Bing
Sep 19, 2017Last month saw Acamar strengthen its toy partnership with Fisher-Price, in a bid to grow its licensed Bing offering. Here, execs from the two firm's detail why the property lends itself to role-play toys. Expansion into new international ...
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Lyft Raises $600m in Funding
Apr 13, 2017US ride-hailing firm Lyft has raised $600m in new round of financing at a $7.5bn valuation. The investors in the funding round include KKR, Baillie Gifford, Alliance Bernstein, Canada’s Public Sector Pension Investment Board (PSP) ...
Tags: Lyft, self-driving car
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LEGO, Hasbro and Funko Among First Rogue One: a Star Wars Story Toy Lines Revealed
Sep 6, 2016LEGO, Hasbro, Jakks Pacific and Funko all feature in a series of fan-made short features launched today on the Star Warts YouTube channel. The first wave of Disney’s Rogue One: A Star Wars Story toys has been revealed via a series ...
Tags: LEGO, Hasbro, Funko, Jakks Pacific, Rogue One:A Star Wars Story toys
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Event Planning Lessons From The 2016 Olympics
Aug 12, 2016Despite all the negative press that the Olympic Games have received, I can’t resist the draw of the drama, and hope, that they generate – from the spectacle of the opening ceremony to the dedication of the athletes and the ...
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Technogym Charts Success From Let's Move Campaign
Mar 23, 2016Technogym, a wellness and fitness company, has seen wide success from its social media campaign to raise awareness in the fight to end childhood obesity. The spot, Let's Move for a Better World challenge, ran from March 1-19, 2016. "Now ...
Tags: Technogym, Social media campaign
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Jakks Pacific Launches Batman V Superman: Dawn Of Justice BigFigs Ahead Of Movie
Mar 23, 2016Developed in partnership with Warner Bros. Consumer Products, the new large scale figures stand at 20 and 31 inches tall. JAKKS Pacific is growing its Big-Figs brand with the launch of a new line of DC Comics Super Heroes, inspired by the ...
Tags: Jakks Pacific, Batman V Superman, BigFigs
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Chicco Debuts New Sleeptime Secrets Video
Mar 21, 2016The video shares hints and tips for babies' sleeptime. After an extensive social media campaign for its Next2Me crib, Chicco has released its new Sleeptime Secrets video, which shares sleeptime hints and tips from the Chicco mums. ...
Tags: Chicco, Sleeptime secrets video, Next2mecrib, Babies
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North Face Launches Used Apparel Recycling Programme
Apr 27, 2015North Face, an apparel and footwear brand owned by VF Corporation said it has expanded its ‘Clothes The Loop’ recycling programme to all of its retail and outlet stores in the US. In tandem, it will also run an in-store and ...
Tags: North Face, Apparel Recycling Programme, apparel, footwear
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US Label Zady Prepares for Fashion Revolution Day
Apr 15, 2015As the countdown begins for the second edition of the Fashion Revolution Day around the world to mark the second anniversary of the tragic Rana Plaza factory collapse in Dhaka, American fashion brand Zady, which is also the US Chair of ...
Tags: Fashion Revolution Day, Apparel
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SPC Calls for Consumers to Know Exactly Where Their Food Comes From
Apr 7, 2015The labels of the #MyFamilyCan range by Goulburn Valley, Ardmona and SPC now show off the local growers and farmers who produce the food within. SPC and its advertising agency, Leo Burnett Melbourne came up with the idea to ...
Tags: Australian produce, families shop, Packaging
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Rubie's Masquerade and Flair Celebrated The Launch of a New Range This Weekend
Mar 31, 2015The two firms timed the launch of new costumes and accessories to coincide with the release of the new short feature on March 27th. Rubie's Masquerade and Flair celebrated the launch of a new range based on Disney's Frozen Fever this ...
Tags: Rubie's, Frozen Fever, Toys
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A Smart Teddy Bear Created by London Based:Teddy The Guardian
Jan 14, 2015Teddy the Guardian can read a child's heart rate, oxygen levels and body temperature. Teddy the Guardian, a smart teddy bear created by London based, award-winning startup ID Guardian, has debuted at CES 2015. The Teddy features sensors ...
Tags: oxygen levels, body temperature, Toys
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Swarovski Launchone New Advertisements in February as Part of The Rebranding of Chamilia
Jan 8, 2015This is one of the new advertisements that will launch in February as part of the rebranding of Chamilia. It was designed to tell the story of real women and the connection between their jewelry and life experiences, Swarovski said. ...
Tags: life experiences, jewelry, Arts
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Bed Specialist Dreams Has Unveiled Its Seasonal Advertising and Sponsorship Campaign
Dec 10, 2014Bed specialist Dreams has unveiled its seasonal advertising and sponsorship campaign, covering the period December 2014 to February 2015, with a media spend of £6m including TV, radio, national press, outdoor, digital, social channels ...
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Nssf Said It Was "Clearly Disappointed"
Nov 21, 2014The National Shooting Sports Foundation (NSSF) in a statement said it was "clearly disappointed" that Jay Leno has cancelled his performance at the upcoming SHOT show in Vegas. On Tuesday, several gun violence-prevention groups called on ...
Tags: Shot Show Performance, National Shooting Sports Foundation