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Steve Reece
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Game-Changers: A Look At How Social Media Is Helping Toy Firms Drive Social Change
Mar 11, 2016Steve Reece shines a spotlight on how more and more social media campaigns are forcing toy firms take an initiative when it comes to issues driving and supporting social change. At last our industry is seizing the social media initiative ...
Tags: Steve Reece, Barbie, LEGO
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April Issue of Toynews Is Now Available to Read Online and on Your iPad
Mar 26, 2015This month, we take an in depth look at one of the States'fastest growing exports: STEM toys. The April issue of ToyNews is now available to read online and on your iPad, here. This month, we take an in depth look at one of the States' ...
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The First Toy & Game Inventors Workshop Took Place in September
Nov 21, 2014The first Toy & Game Inventors Workshop took place in September, as budding toy creators grasped the opportunity to pitch their ideas to some of the biggest companies in the industry. Billy Langsworthy reviews the event and explains how it ...
Tags: Toy&Game Inventors, Toys
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The Next Round Kidsplaytest Session to Be Conducted on Tuesday
Nov 12, 2014The next round of testing will be conducted on Tuesday, December 16th. Kids Brand Insight has dated its next KidsPlayTest consumer research session. The next round of testing will be conducted on Tuesday, December 16th with children ...
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Kids Brand Insight Launched a Toy Testing Service for Toy Companies Called KidsPlayTest
Sep 30, 2014KidsPlayTest will test products on students at a UK primary school once every two months. Kids Brand Insight has launched a new toy testing service for toy companies called c. Clients that sign up will see their products taken into a UK ...
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The August Issue of ToyNews Is Now Available to Read Online, and on Your iPad
Aug 19, 2014This month, we take an in-depth look at how Minecraft is making a splash in the toy space. The August issue of ToyNews is now available to read online, and on your iPad, here. This month, we take an in-depth look at how Minecraft is ...
Tags: ToyNews Online, Issue, Toys
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Kids Brand Insight is launching The Toy Consumer Research Bootcamp
Jun 18, 2014Event will help people in the industry understand how they can use consumer research to test and improve their products. Kids Brand Insight is launching The Toy Consumer Research Bootcamp, an event to help people in the industry ...
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The June 2013 Edition of ToyNews Is Now Available to Read Online and on Your iPad
May 30, 2013We celebrate the enduring popularity of Barbie and also take a look at how to secure funding for your business. The June 2013 edition of ToyNews is now available to read online and on your iPad. The issue features a celebration of ...
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A New Event Promises to Demonstrate The Best Ways to Create a Top-Selling Toy
Mar 5, 2013A new event promises to demonstrate the best ways to create a top-selling toy. The Toy Product Development Masterclass from industry veteran Steve Reece is for toy companies who want to develop more winning products and product ranges. ...
Tags: top-selling, toy selling, toy industry
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Industry Consultant Steve Reece Explains Why Children Love Those Four-Legged Friends
Feb 22, 2013Industry consultant Steve Reece explains why children love those four-legged friends – and why toy companies not working with the pair are missing a trick. Recently we had a new addition in our house. A bright eyed, bushy tailed ...
Tags: toy companies, toy animals, toy
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Mark Kingston, VP, Nickelodeon Consumer Products UK & Australia
Jan 14, 2013Mark Kingston, VP, Nickelodeon Consumer Products UK & Australia “BLE 2012 was great for us. Physically, Nickelodeon had a much stronger presence than ever before with a booth that served as both a display and information centre, as ...
Tags: Brand Licensing Europe 2012, toy industry, exhibition, toys
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There Is Five Tips Said by Steve Reece
Jan 7, 20131.Continue To Innovate In tough times,it's hard to deliver innovative new products due to all the negative forces,but the continuing innovation from toy companies has been a very large part of the relatively stable global toy market ...
Tags: Tips, Success, deliver innovative
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Having Reviewed The Retail Footfall Figures,Sales Reports and Estimates for Q4 2012
Jan 7, 2013Having reviewed the retail footfall figures,sales reports and estimates for Q4 2012,Steve Reece reckons 2012 will go down as another tough year. Tough for retail,for the global economy and to a degree the toy and games industry. "For ...
Tags: Toy Industry, games industry, toy, retail
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Licensors Are in Effect Selling Rights to Merchandise Derived From Their Brands
Dec 19, 2012Can you imagine asking two major retailers to pitch for the right to list your products in an ever upward spiralling bid process? Not likely. And yet that’s pretty much how the licensing process works. Licensors are in effect ...
Tags: Toys, steve reece, Licence, Trader
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Board Games Are Enjoying a Sales Boom After Consumers Took Strongly to The Category
Dec 14, 2012Board games are enjoying a sales boom after consumers took strongly to the category in 2012. And leading suppliers have told ToyNews they expect 2013 to be another successful year. Recent research by Netmums and Mattel shows that double ...
Tags: Board games, Toys