Earlier this month packaging expert Des King discussed why looks count and first impressions matter when it comes to building market share. Here, he continues his exploration of digital packaging, mobile technology, and the industry's ...
Tags: Digital Packaging, packaging
Opening the second day of the free PDM conference, which returns to Telford on 16 and 17 June, Terry Scuoler, chief executive, EEF (the manufacturers' organisation) will outline industry's view of the UK's role in Europe. His keynote speech ...
Sun Branding Solutions, the company that reduced Dove Body Wash packaging weight by 82% and cost by 36% last year, has been working with Unilever to improve Comfort’s packaging. It has developed a completely new shrink-wrap ...
Produced for the FMCG’s ultra-concentrated fabric conditioner launch, Sun Branding Solutions has implemented a technique that applies brand creative to 2D and 3D structural packaging for the new range without distorting it when it is ...
Tags: Shrink-Wrapping, FMCG, Packaging
Sun Branding Solutions has created new pack designs for kids’ food brand Little Fingers. The concept-to-shelf packaging company was tasked to design packs for Little Fingers’ range of organic baby food. The remit covered ...
Willy Wonka is at it again. Not since Violet Beauregarde furiously chewed on a three-course meal piece of gum and suffered the consequences has the confectionery category seen such high levels of innovation and new product development ...
Julia Lowbridge (pictured), marketing manager of innovation at Danone and Marie-Thérèse Cassidy, creative director at Dragon Rouge will reveal all on the development of Danio, a new strained yoghurt range. At the conference ...
Time is running out to secure your space at the 2013 edition of Packaging for Retail Success – the UK's leading event joining the dots between packaging, retail and new product development. Packaging for Retail Success 2013, ...
Time is running out to secure your space at the 2013 edition of Packaging for Retail Success – the UK’s leading event joining the dots between packaging, retail and new product development. Packaging for Retail Success 2013, ...
Tags: Hitters, Retail Success
Sun Branding Solutions sales and marketing director Ian Schofield has today rejoined Iceland after a 20-year absence to head up its own-label packaging and development team In the role of own label controller, Schofield (pictured) will ...
Andrea Martinez-Inchausti, assistant food director, British Retail Consortium Yes. While the BRC supports aims to update and simplify food labelling legislation, the new provisions introducing a minimum font size complicate matters. Many ...
The app, called SBS Virtual Packaging, offers users four different platforms through which to engage not only with the pack and its contents but also with the brand. The platform includes a product display which enables consumers to see ...
Pop into your local supermarket and pick up a packet of own label chocolate digestive biscuits. Now carefully inspect the packaging. Across the front and back of the pack you’ll find a raft of information that goes beyond brand ...
Tags: label, packaging, brand messaging, recycling details