''This raises questions about whether pre-school parents might be reinforcing gender divisions with their spending behaviour," said Childwise research manager, Jenny Ehren. Parents of pre-schoolers spend an average of around £117 ...
Following double digit growth in the UK last year, the outdoor brand is bringing new innovation to the pre-school market as it eyes further success in the sector. Re:creation has its sights firmly set on ‘significant growth’ ...
Tags: Re:Creation, Pre-school, Razor junior
My Stable giftset comes with a range of different horses, riders, tack, feed and straw bales. Utterly Horses has rolled out a new My Stable giftset aimed at the pre-school market. Priced at £56.95, the giftset is targeted at ages ...
Tags: Utterly Horses, The Pre-School Market, Toys
Aimed at the family market, Lil' Troops have been stripped of their weapons in place of friendlier accessories. US collectibles firm Party Animal Inc has launched the world's first line of action figures officially licensed by the US ...
Tags: Toys
Love it or hate it, technology in toys is here to stay – January's Toy Fair was testament to that. There's a growing market for app toys but it's a tricky path to navigate. We're still a few years off parents giving their ...
A host of Monsters University electronic learning toys will hit UK shelves this summer. InspirationWorks, the company behind the Kurio kids' tablet, has reached a deal with Disney to launch an officially licensed smartphone and tablet ...
Tags: electronic learning toys, toy industry, toys
Orchard Toys is going after the pre-school market with a host of new puzzles aimed at kids over two years old. The firm launched no less than four new games and two jigsaw puzzles at Toy Fair last week. Simon Newbery, Orchard Toys ...
Tags: Orchard Toys, puzzles, toys