'OTOY is the perfect partner to create new VR content for View-Master,' says Mattel's Mark Morse. A Batman VR experience in coming to View-Master, thanks to a new deal with OTOY and Mattel. Inspired by Batman: The Animated Series, the ...
Tags: View-Master, Batman VR experience, OTOY, Mattel
Rebecca Oatley, managing director at Cherish PR, explains why toy firms should be open to using Virtual Reality technology when it comes to marketing their latest ranges. If you've dismissed Virtual Reality as too expensive, a passing fad ...
Tags: Rebecca Oatley, Cherish PR, Virtual Reality
Unveiled today at the New York Toy Fair, the reimagined View Master is a $30 augmented reality gadget powered by Google’s Cardboard tech. Mattel has teamed with Google to revive the View Master and bring virtual reality into the ...