Following a review of The Woolmark Company’s Licensing Program and specifications, the Woolmark and Woolmark Blend logos will be seen on a more diverse range of products. More sport, outdoor, casual, denim and wool-filled products ...
Australian wool major The Woolmark Company will exhibit a selection of Merino wool trends, industry services and innovations at SPINEXPO Shanghai beginning from 2-4 September, 2014. Incidentally, 2014 also marks the 50th anniversary of ...
Tags: Woolmark, Wool Trends
Australian actor Isabel Lucas stars in Country Road's short film, Life Through Wool. Made in collaboration with The Woolmark Company and filmed at 'Boonoke' sheep station, the film pays homage to Australia's Wool industry. To increase ...
Tags: Wool Sector, Isabel Lucas
A celebration of Australian Merino wool has been enjoyed in Indian shopping malls, as consumers were invited to fall in love with the natural, renewable and biodegradable fibre. The Fibre Advocacy campaign was held across three ...
As The Woolmark Company works towards cementing wool in its rightful place as one of the world’s most versatile, practical and best-loved natural fibres, a new campaign is being rolled-out for washable wool – with the underlying ...
As the Woolmark brand rapidly approaches its 50th year, a survey conducted by USA graphic design journal GDUSA has voted the Woolmark logo as the 11th favourite logo from the past half century. Created in 1964 by Italian designer ...
Tags: Woolmark brand, wool, textile
A strong advocate for Australian wool, TV celebrity and Aussie mum Catriona Rowntree appears to be right on target with the launch of some exciting new products in her babywear range. Stocked in selected Target and Target Country stores ...
Tags: Merino wool, babywear, fibre
The International Woolmark Prize crosses borders and cultures by seeking outstanding and emerging talent from around the world, aligning the support of emerging designers with the evolution of emerging countries. It is an award for the ...