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The Money Spent by Advertisers on The Desktop Will Decline This Year
Mar 17, 2014The money spent by advertisers on the desktop will decline this year as people continue to reach for their smartphones to search for information, according to new data from eMarketer. In the U.S., desktop search spending will drop by ...
Tags: desktop search, Computer, smartphone
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Local Media Ad Revenue Is Expected to Rise to $151 Billion in 2017
Nov 21, 2013Local media ad revenue is expected to rise from $132.9 billion this year to $151 billion in 2017, or a compound annual growth rate of 2.8%, according to BIA/Kelsey's updated "U.S. Local Media Forecast." In March, the firm projected local ...
Tags: BIA/Kelsey, Local media ad revenue
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A Report Released Today by The Local Search Association and Prepared by ComScore, Inc.
May 6, 2013A report released today by the Local Search Association and prepared by comScore, Inc. finds that local search via non-PC devices continues its significant pace of growth, driven by the rapid adoption of smartphones, tablets, and other ...
Tags: Local Search, Consumer Electronics
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US Internet Advertising Revenue Grew 15 Per Cent to a Record $US36.6 Billion
Apr 18, 2013US internet advertising revenue grew 15 per cent to a record $US36.6 billion ($35.2bn) in 2012, with mobile ad revenue growing faster than other types, says a new report. The report from the Interactive Advertising Bureau and ...
Tags: AD, Computer Products
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Samsung Ad Spending in the U.S. Amounted to $ 401 Million Last Year, Exceeding Apple
Mar 13, 2013According to foreign media reports, the advertising market research firm Kantar Media said in a report, Samsung mobile phone business ad spending in the U.S. in 2012 was $ 401 million, surpassed that of Apple, $ 333 million. The huge amount ...
Tags: Samsung, ad spending, Apple, company news
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U.S. Marketers Spent 14% More in Online Advertising in The First Half of The Year
Dec 25, 2012U.S. marketers spent 14% more in online advertising in the first half of the year, compared with the same period in 2011, hitting $17 billion, according to a study sponsored by the Interactive Advertising Bureau (IAB) and conducted by PwC ...
Tags: U.S.marketers, online advertising, IAB, PwC US
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Mobile US Advertising Is Expected to Rise 180% This Year
Dec 21, 2012Mobile US advertising is expected to rise 180% this year. A report by eMarketer that US mobile ad spending has skyrocketed, with a large majority attributed to ad formats like Facebook's newsfeed ads and Twitter's promoted products. ...
Tags: Mobile, Advertising, Mobile Advertising, Consumer Electronics
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Marissa Mayer Outlined a Broad Range of Areas in Which The Company Needs to Improve
Dec 20, 2012Marissa Mayer, participating in her first Yahoo earnings conference call since becoming CEO, outlined a broad range of areas in which the company needs to improve. “It was an active and solid quarter with some nice ...
Tags: CEO, conference, earnings call, Google, Marissa Mayer, Yahoo