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LEGO Dimensions Sales Outpace Amiibo and Skylanders Amid Overall Sector Decline, Says NPD
Aug 25, 2016According to the latest NPD results, year on year sales of gaming accessories and toys-to-life products have dropped three per cent to $117.1 million for the year ending July 2016. LEGO Dimensions continues to outpace toys-to-life rivals ...
Tags: LEGO Dimensions, NPD, results
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Today's Toys-to-Life Is Just 'tip of The Iceberg' Says Skylanders Creator
Jun 20, 2016Despite taking a knock last month with the closure of Disney Infinity, Skylanders creator Jeff Poffenbarger has indicated a healthy future for the market. Toys-to-Life games such as LEGO Dimensions and Nintendo Amiibo are ‘only ...
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LEGO Dimensions Performing Incredibly Well with Toy Retailers
Mar 13, 2016As part of the whole toys-to-life UK market in Q4 2015, the video game had 52.8 per cent value share. LEGO Dimensions has been performing better than expected in toy retailers big and small, Warner Bros has told ToyNews. The game, which ...
Tags: Toy Retailers, LEGO Dimensions
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with Brands Such as Back to The Future and Wizard of Oz Available
May 22, 2015With brands such as Back to the Future and Wizard of Oz available through the new toys to life title, retailers are rejoicing at the potential new channels it is opening up. LEGO Dimensions will mark another success for the brand at ...
Tags: Lego, Toy Retailers
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Thor's Mischievous Sibling Launches The Gaming Franchise From Today
Mar 26, 2015Thor’s mischievous sibling launches to fans of the gaming franchise from today and currently retails in the US for $13.99. Marvel’s nefarious trickster Loki is joining the Disney Infinity: Marvel Super Heroes line-up. ...
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UK Consumer Are Predicted to Spend 360000 a Minute Today
Dec 1, 2014The Entertainer, Smyths, Argos and Harrods all jump on board the US tradition as predicted UK consumer spend hits £360,000 a minute today. Websites have been crashing, shoppers have been clashing and the police have even been ...
Tags: Black Friday, Toys
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Nintendo Plans to Make More Use of NFC Technology
Nov 10, 2014The Amiibo range will hit shelves in late November and will be bolstered with new card games and further, smaller figures in the near future. Nintendo has revealed its plans to ‘make more use of NFC technology’ with an Amiibo ...
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Hiro and Baymax Will Join The Line-up in 2015 with a Plethora of Movie Realted Skills
Sep 2, 2014Hiro and Baymax will join the line-up in 2015 with a plethora of movie realted skills, weaponry and more. Hiro and Baymax, the protagonists from the upcoming animated movie, Big Hero 6 will be joining the Disney Infinity 2.0 Toy Box. ...
Tags: Big Hero 6, Infinity, Toys
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Ninetondo's Collection Will Use Infra-Red to Communicate with The Handheld
May 9, 2014Similar to the Skylanders and Disney Infinity lines, Ninetondo’s collection will use infra-red to communicate with the handheld and the Wii U’s in-built NFC tech. Nintendo has revealed its plans to take a leaf from the ...
Tags: Nintendo, Mario NFP Figures
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The Studio's Interactive Arm Has Partnered with Marvel Entertainment
May 6, 2014The studio's interactive arm has partnered with Marvel Entertainment for Disney Interactive follow up featuring The Avengers. Disney Interactive has revealed its follow up to Disney Infinity, having partnered with Marvel Entertainment to ...
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We Have Seen Its Phenomenal Popularity Continue
Apr 29, 2014"Since the launch of Frozen on DVD and Blu-Ray, we have seen its phenomenal popularity continue." The DVD and Blu-ray release of Frozen has helped boost the demand for the brand in other categories, including plush. The demand in both ...
Tags: Toys
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New Video Hints That Iron Man and Co Are Soon to Be Playable Characters in The Video Game
Apr 16, 2014New video hints that Iron Man and co are soon to be playable characters in the video game. Marvel Entertainment has released a video hinting that The Avengers are joining the world of Disney Infinity. The video, title 'Get Ready to ...
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Demand Has Seen Prices Soar for The Dolls on Both The Us
Apr 16, 2014Demand has seen prices soar for the dolls on both the US, and the UK site. Frozen toys are being sold for up to $1,000 on eBay.com. With the toys and clothing ranges selling out in the US, prices have soared via independent sellers on ...
Tags: Frozen toys, toys, clothing
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The Walt Disney's Second Profitable Quarter Results Began to Be Broken out in Late 2008
Nov 19, 2013The Walt Disney Co. is shuffling the executive ranks at its interactive division, which last week posted only its second profitable quarter since results began to be broken out in late 2008. Co-president John Pleasants is stepping down, ...
Tags: Disney, Consumer Electronics
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The Rise of Near Field Communication Technology Means Bigger Impact on The Industry
Jun 3, 2013The rise of Near Field Communication technology means it's only a matter of time before more compatible toys have a bigger impact on the industry. What the heck is this NFC stuff you may have heard about recently and should your firm be ...
Tags: nfc, skylanders, Toys