With the economy still sluggish following the 2008-09 recession, marketing professionals recommend that businesses "buff up" their brands to help energize sales. Among other things, a brand includes your business's logo, color schemes, ...
Tags: company uniforms, brand image, energize sales, marketing, brand buffing
According to the 2012 Shopper Engagement Study, shoppers are basing a whopping 76% of their choices on attractive packaging and appearance. Results revealed that even those who go shopping with the intention of sticking to a list cannot ...
Tags: Shopper Engagement Study, attractive packaging, choices, good branding