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AB InBev's Bud Light Unveils Lone Star State-Themed Packaging

Feb 24, 2018

AB InBev-owned Bud Light has commenced a new marketing campaign aimed at going big in Texas in 2018. as it launches new packaging featuring Lonestar and a cutout of the state on the tab. After launching a successful regional program in ...

Tags: packaging

Alpha Extends UK and Ireland Team

Jul 25, 2017

The UK arm of Alpha Group has more than doubled in size in its first six months of business. Alpha Animation and Toys is welcoming a raft of new talent in the UK and Ireland with a series of new hires. Lisa Cox joins the firm as senior ...

Tags: Alpha Group, Toys

Pure Protein Introduces New Super Food Plant-Based Protein Powder

Jun 8, 2017

Pure Protein, a manufacturer of protein-fortified bars, snacks, drinks and powders, has launched a new super food plant-based protein powder. A complete, vegan protein blend, Pure Protein Super Food is available in three delicious ...

Tags: Pure Protein, Protein Powder

Sanderson Farms Selects Site for New Poultry Complex in Texas

Mar 28, 2017

Sanderson Farms has selected sites in Smith and Wood Counties for building a new feed mill, hatchery, poultry processing plant and waste water treatment facility. These facilities will comprise a state-of-the-art poultry complex with the ...

Tags: Sanderson Farms, Poultry Complex

The Mac and iPad Aren't Merging. Get Over It

Dec 27, 2016

Sure, Apple could make software that powers both Macs and iPads. Yes, it could put touchscreens in its laptops. And yeah, it could make a hybrid device that's both a tablet and a notebook. But that would be taking the easy route. At ...

Tags: Apple, Mac, iPad

Inline Digital Printing Firm Datalase Wins Several Orders at Drupa 2016

Jun 20, 2016

Inline digital printing company, DataLase has received several orders for solutions at Drupa 2016 More than 2000 visitors stopped by the DataLase stand during the two-week exhibition, helping to generate a significant number of new ...

Tags: digital production, laser reactive, inline digital

Pernod Ricard Restructures US Business with Top Management Reshuffle

May 16, 2016

French spirits company Pernod Ricard has announced the new structure of its US unit, making several changes at the senior management levels. According to Pernod Ricard's chairman and CEO Alex Ricard, the US marketing team, which is ...

Tags: spirits, US Business

Innovative Marketing Campaign Can Even Sell “Hail-Damaged” Pears

Mar 13, 2016

A representative body for Australian apple and pear growers is finding success with a new marketing campaign encouraging consumers to eat hail-damaged pears. Called “Hailstorm Heroes”, Apple and Pear Australia Limited are ...

Tags: apple growers, pear growers

“The Future Of Food Has Arrived”, Says Joe Lederman

Mar 11, 2016

Over the past 20 years, there has been a distinct shift in food composition and food labelling laws around the world. Historically, food laws were necessary to prevent people eating unsafe food. Later, food laws were aiming to prevent ...

Tags: Food law, nutrition

STOUFFER's Launches New Marketing Campaign

Feb 25, 2016

STOUFFER'S, provider of frozen entrees, launched a new advertising campaign. The campaign shares a look at what the STOUFFER'S brand has always stood for - making delicious meals with quality ingredients you can feel good about serving to ...

Tags: STOUFFER, frozen entrees

Out-Cry for Fresher Produce Packaging

Dec 22, 2015

Consumers are looking for resealable packaging that keeps their fresh produce even fresher, according to a report by Mintel. The Mintel report, called Locavore: Attitudes toward Locally-sourced Foods, concluded that consumers wanted fresh ...

Tags: resealable packaging, Mintel, Packaging

361 Degrees Introduces 360 Degrees Ad Campaign

Nov 19, 2015

361 Degrees USA, the athletic footwear manufacturer, introduced their new marketing campaign for 2016 titled “Fast & Soft” and featuring a new mythical character, “Sheepa.” The unique new visual campaign will focus ...

Tags: 361 Degrees, athletic footwear, Sheepa

Motherboard Vendors Score Points in Graphics Cards

Nov 1, 2015

Taiwan-based vendors Asustek Computer and Micro-Star International (MSI) and China-based vendor Colorful Technology have seen shipment and profit growths from marketing bundled motherboards and graphics in the China's DIY PC market, ...

Tags: Motherboard, Graphics Cards

Precor to Produce Spinner Cycles

Sep 16, 2015

Precor has reached an exclusive worldwide distribution agreement with Mad Dogg Athletics Inc. under which Precor will assume all commercial Spinner bike production for an entirely new line of commercial Spinner indoor cycling equipment. ...

Tags: Precor, indoor cycling products, Fitness

JAC Light Commercial Vehicles Serves Delivery

Sep 15, 2015

Xinbang Logistic Company purchased dozens of JAC trucks in mass production and the delivery ceremony has been made on 30th Aug., 2015. When mentioning why they choose JAC vehicles, the principal of the buying company states that they ...

Tags: Light Commercial Vehicles, JAC trucks

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