Dodge customers who purchase or lease a 2015 or 2016 Dodge/SRT can experience a high-performance driving class with professional instruction and time on the track where they can develop their racing and driving skills in a one-day ...
Tags: Dodge, High Performance Driving
Engineers at Ford have developed a new control software technology known as electronic line-lock, which adds new racing features its Mustang models. "Competition has been an integral part of the Ford Mustang lifestyle since its earliest ...
Tags: Mustang Vehicles, Ford, Electronic Line-Lock Technology
Nexen Tire has signed on as an EnduroCross sponsor for the upcoming 2014 GEICO AMA EnduroCross, fueled by Monster Energy and presented by Lucas Oil series. Nexen will be offering cash incentives to the high-intensity starts with a $500 ...
Tags: tire, tyre, Auto Parts
Felt Bicycles announces this week it will not renew its sponsorship of the Team Argos-Shimano pro team for the 2014 season. "After two very successful years together, the decision is one that did not come easily," a Felt statement said. ...
Tags: Felt Bicycles, end, Argos-Shimano, sponsorship
Shimano's 2014 mountain bike shoe line features three models with its Dynalast technology, borrowed from its high-end road racing shoes. The Dynalast XC shoes optimize the toe spring angle and secures the foot in an optimized ergonomic ...
Tags: shoe, bike, sport shoe
Mountain bike racing legend John Tomac is licensing his name to U.K. internet retail Planet X for a new line of bikes. Planet X also owns the Titus brand, which it purchased at auction?in 2010. "I have a license agreement with Planet X ...
Tags: Mountain bike, bike, Transportation
If you're lucky you can test ride a "dream bike" at Interbike's Outdoor Demo Monday or Tuesday. If you are extra lucky you might win one of the bikes in a raffle run by Easton. The company is raffling off five custom bikes, from Caletti ...
Tags: bike, Transportation
Goodyear is one of the world's largest tyre companies. It employs approximately 69,000 people and manufactures its products in more than 57 facilities in 23 countries around the world. Its two Innovation Centres in Akron, Ohio and ...
Tags: Tyres, Auto Parts, Goodyear
Muscle car is a term used to refer to a variety of high-performance automobiles. The Merriam-Webster dictionary defines muscle cars as "any of a group of American-made 2-door sports coupes with powerful engines designed for high-performance ...
Tags: Muscle car, car
The U.S. road racing team 5-hour ENERGY/Kenda has a new sponsor for off-the-bike footwear this season: Cushe Footwear. The agreement is the first pro team sponsorship for the casual shoe brand, whose name is pronounced "cushy." Team ...
Czech Republic - Robe lighting is sponsoring Czech MotoGP racer Karel Abraham for the 2013 Road Racing World Championship Grand Prix - the premier championship in the world of motorcycle road racing. Karel, aged 23 and born in Brno, Czech ...
Tags: Robe lighting, Road Racing, bike
In 2013 SRAM will sponsor and supply one of the world's top women's road racing teams. Specialized-lululemon. The team is built around a nucleus of veterans and neo-pros that collected over 60 wins in 2012. SRAM will provide for the ...
Tags: SRAM, road racing, time trial, transportation
Polaris has launched the limited edition of the RZR XP 900 H.O. Jagged X Edition, the revamped version of the off road racing vehicle RZR XP4, in the US. The vehicle is powered by a ProStar 900 Twin cylinder four-stroke EFI engine, paired ...
Tags: Polaris, Auto Parts, Jagged X Edition
Traditionally one of the reasons bike companies give for not advertising to non-enthusiast markets is that they're just not cost-effective to reach. And while that may be true when advertising is limited to magazine pages and website ...
Tags: New Markets, bike companies, Bicycle